Apple Streamlines Apple TV Experience by Removing Legacy iTunes Apps in tvOS 26.4
In a significant move to enhance user experience, Apple has released tvOS 26.4 beta 1, which eliminates the standalone iTunes Movies and TV Shows apps from Apple TV 4K and Apple TV HD devices. This change aligns with Apple’s ongoing strategy to consolidate its media services within the unified Apple TV app.
Background and Context
The iTunes Movies and TV Shows apps have been integral to Apple’s media ecosystem for years, allowing users to purchase and rent content directly. However, with the introduction and continuous enhancement of the Apple TV app, these standalone apps have become redundant. The TV app not only offers access to purchased content but also integrates streaming services, live TV, and personalized recommendations, providing a more cohesive viewing experience.
Transition to the Apple TV App
Apple has been gradually encouraging users to transition to the TV app. In December 2023, the company discontinued the ability to buy and rent TV shows and movies via the iTunes Store app on iPhone and iPad, directing users to the TV app instead. This move was part of a broader effort to phase out the iTunes brand in favor of a more streamlined media consumption experience.
Discontinuation of the iTunes Wish List
Coinciding with the removal of the iTunes Movies and TV Shows apps, Apple has also discontinued the iTunes Store’s ‘Wish List’ feature. This feature allowed users to save media items for potential future purchases. Users are now advised to utilize the TV app’s ‘Watchlist’ to keep track of desired content. This change underscores Apple’s commitment to consolidating features and enhancing user convenience within the TV app.
User Impact and Adaptation
For users accustomed to the standalone iTunes apps, this transition may require a period of adjustment. However, the TV app replicates and expands upon the functionalities of the discontinued apps, offering a more integrated and user-friendly interface. The removal of redundant apps aims to declutter the Apple TV home screen and simplify navigation, ultimately improving the overall user experience.
Conclusion
Apple’s decision to remove the iTunes Movies and TV Shows apps in tvOS 26.4 reflects a strategic shift towards a more unified and streamlined media platform. By consolidating services within the Apple TV app, Apple aims to provide users with a more cohesive and efficient way to access and enjoy their media content.
