Apple Podcasts Introduces Video Episodes in iOS 26.4
Apple is set to revolutionize the podcasting landscape with the release of iOS 26.4, introducing video podcast capabilities to the Apple Podcasts app. This significant update leverages HTTP Live Streaming (HLS) technology, offering podcast creators enhanced control over their content and new monetization avenues, while delivering a superior viewing experience to audiences.
Eddy Cue, Apple’s Senior Vice President of Services, highlighted the company’s commitment to evolving the podcasting medium:
> Twenty years ago, Apple helped take podcasting mainstream by adding podcasts to iTunes, and more than a decade ago, we introduced the dedicated Apple Podcasts app, said Eddy Cue, Apple’s senior vice president of Services. Today marks a defining milestone in that journey. By bringing a category-leading video experience to Apple Podcasts, we’re putting creators in full control of their content and how they build their businesses, while making it easier than ever for audiences to listen to or watch podcasts.
Enhanced User Experience
The updated Apple Podcasts app in iOS 26.4 will allow users to seamlessly switch between watching and listening to their favorite shows. Videos can be downloaded for offline viewing, ensuring accessibility regardless of internet connectivity. The integration of HLS technology guarantees smooth playback over both Wi-Fi and cellular networks, adapting to varying network conditions to maintain optimal performance.
Moreover, video episodes will be fully integrated with existing Apple Podcasts features, including personalized recommendations and editorial suggestions found in the New and Category sections. This integration ensures that users receive tailored content suggestions, enhancing their overall experience.
Empowering Creators
For content creators, the introduction of video podcasts opens up new possibilities for audience engagement and revenue generation. By utilizing HLS, creators gain unprecedented control over their content distribution and monetization strategies. At launch, several hosting providers and ad networks, including Acast, ART19, Omny Studio, and SiriusXM brands, will support HLS video. This support enables creators to dynamically insert video ads, expanding their advertising opportunities and potential earnings.
Previously, the Apple Podcasts app supported video podcasts via RSS feeds. However, the iOS 26.4 update introduces a more streamlined and native solution for creating and monetizing video content, simplifying the process for creators and enhancing the viewing experience for users.
Availability and Testing
Podcasters interested in exploring the new video features can find detailed information on Apple’s official podcasts website. The HLS video functionality is currently available for testing in the beta versions of iOS 26.4, iPadOS 26.4, and visionOS 26.4. The public release of iOS 26.4 is anticipated in the spring, bringing these exciting new capabilities to a wider audience.
Conclusion
The addition of video episodes to Apple Podcasts in iOS 26.4 marks a significant evolution in the platform’s capabilities. By integrating video content, Apple not only enhances the user experience but also provides creators with powerful tools to control and monetize their content. This update underscores Apple’s ongoing commitment to innovation in the podcasting space, ensuring that both listeners and creators benefit from the latest technological advancements.
