Apple Expands Mumbai Presence with New Borivali Store Opening
Apple is set to enhance its footprint in Mumbai with the inauguration of Apple Borivali, its second retail store in the city and sixth in India. The grand opening is scheduled for Thursday, February 26, 2026, at 1 p.m. IST, located within the Sky City Mall in Borivali East. This strategic expansion underscores Apple’s commitment to making its products and services more accessible to the burgeoning customer base in Mumbai’s northern regions.
Strategic Location and Design
Situated near the Western Express Highway and adjacent to the Devipada Metro Station, Apple Borivali is poised to attract a diverse clientele from both residential and commercial sectors. The store’s design reflects Apple’s signature aesthetic, featuring a minimalist layout with rounded white oak tables and a spacious environment that encourages hands-on interaction with products. The interior is adorned with a handcrafted timber ceiling, extending beyond the glass facade to the exterior canopy, symbolizing the store’s unique architectural identity.
Comprehensive Product Range and Services
Apple Borivali will showcase the latest innovations from Apple, including the iPhone 17 series, iPhone Air, Apple Watch Ultra 3, Apple Watch Series 11, and the newest iPad and Mac models powered by the M5 chip. A dedicated team of over 70 multilingual staff members will be on hand to assist customers, offering services such as Personal Setup, data transfer, flexible financing options, and the Apple Trade-In program. This personalized approach ensures that customers receive tailored support to meet their individual needs.
Today at Apple Sessions
In line with Apple’s global initiative to foster creativity and learning, Apple Borivali will host free Today at Apple sessions. These workshops will cover a range of topics, including photography, coding, music creation, and other creative pursuits. Customers can register for these sessions online starting on the opening day, providing an opportunity to enhance their skills and engage with the Apple community.
Sustainability Commitment
Demonstrating its dedication to environmental responsibility, Apple Borivali operates entirely on renewable energy, aligning with Apple’s goal of achieving carbon neutrality across all its facilities. This commitment reflects the company’s broader strategy to minimize its environmental impact while delivering exceptional products and services.
Enhancing the Customer Experience
Beyond product offerings, Apple Borivali aims to serve as a community hub where customers can explore and experience Apple’s ecosystem firsthand. The store features a Genius Bar for technical support, an Apple Pickup station for convenient online order collection, and dedicated spaces for business consultations. This holistic approach ensures that customers receive comprehensive support, whether they are new to Apple products or long-time users seeking assistance.
Expanding Apple’s Retail Network in India
The opening of Apple Borivali marks a significant milestone in Apple’s retail expansion in India. Following the successful launches of stores in Mumbai’s Bandra Kurla Complex (BKC), New Delhi’s Saket, Bengaluru, Pune, and Noida, this new location reinforces Apple’s commitment to the Indian market. The company’s strategic focus on establishing physical retail spaces complements its online presence, providing customers with multiple avenues to engage with Apple products and services.
Addressing the Growing Indian Market
India represents one of the fastest-growing smartphone markets globally, and Apple’s investment in retail infrastructure reflects its recognition of this potential. By opening stores in key urban centers and emerging commercial hubs, Apple aims to cater to the diverse needs of Indian consumers, offering localized services and support. This expansion strategy not only enhances brand visibility but also fosters a deeper connection with the Indian customer base.
Conclusion
The launch of Apple Borivali signifies more than just the opening of a new retail store; it embodies Apple’s ongoing commitment to the Indian market and its customers. By providing a space that combines innovative products, personalized services, and community engagement, Apple continues to set new standards in retail excellence. As the doors of Apple Borivali open, customers can look forward to an unparalleled shopping experience that reflects the creativity and dynamism of Mumbai.