Apple has unveiled its latest retail store in Perth, Australia, situated within the historic Commonwealth Bank Building at the corner of Forrest Place and Murray Street. This new location, which opened its doors on June 27, 2025, at 9 a.m. local time, replaces the previous Hay Street store that had been serving customers since 2010.
A Blend of Heritage and Modernity
The choice of the Commonwealth Bank Building, a structure rich in Victorian-era architecture, underscores Apple’s commitment to preserving and celebrating local heritage while providing a state-of-the-art shopping experience. Deirdre O’Brien, Apple’s Senior Vice President of Retail and People, emphasized this dedication, stating, Our team meticulously restored and mended heritage fabric throughout the building, including the marble tiling, ceilings, and plaster columns, to create a truly unique space for customers to shop.
Enhanced Customer Experience
The new Perth City store introduces several features aimed at enhancing the customer experience:
– Apple Watch Try-On and Guided Lessons: For the first time in the region, customers can try on various Apple Watch models and participate in guided lessons to better understand the device’s capabilities.
– Apple Pickup Station: A dedicated area allows customers to conveniently collect online orders, streamlining the shopping process.
– Today at Apple Sessions: The store offers a range of free sessions designed to help customers maximize their use of Apple products. These include workshops on drawing with the Apple Pencil on iPad, taking better photos with the iPhone, and more.
Community Engagement and Celebrations
To commemorate the opening, Apple has engaged with the local community in several meaningful ways:
– Exclusive Floral-Themed Wallpaper: Apple released a special wallpaper inspired by the new store, available for download on the store’s page for iPhone, iPad, and Mac users.
– Showcasing Local Talent: The company has highlighted content from Western Australian artists and storytellers across its Apple Music, Apple TV, and Apple Books platforms, celebrating the region’s rich cultural landscape.
A New Era for Apple in Perth
The relocation to Forrest Place signifies more than just a change of address. It reflects Apple’s ongoing investment in the Perth community and its commitment to providing a world-class retail experience. The new store’s central location, combined with its blend of historical architecture and modern amenities, positions it as a hub for creativity, learning, and technological exploration.
Store Details
– Address: Commonwealth Bank Building, Ground Floor, 242 Murray Street Mall, Perth, WA 6000
– Store Hours:
– Monday to Thursday: 9:00 a.m. – 6:00 p.m.
– Friday: 9:00 a.m. – 9:00 p.m.
– Saturday: 9:00 a.m. – 5:00 p.m.
– Sunday: 11:00 a.m. – 5:00 p.m.
