Apple’s Lunar New Year Promotion in China: Discounts Up to 1,000 Yuan on Select Products
Apple is set to celebrate the Lunar New Year in China with a special four-day sales event from January 24 to 27, offering discounts of up to 1,000 yuan (approximately $143) on a range of products. This initiative aims to bolster Apple’s presence in the Chinese market by providing attractive deals on popular devices.
Eligible Products and Discounts
The promotion encompasses a variety of Apple products, including:
– iPhone Models: iPhone 16, iPhone 16 Plus, and iPhone 16e.
– Mac Computers: MacBook Air M4, MacBook Pro M4/M5, Mac mini, and iMac.
– iPads: iPad Pro M5, iPad Air M3, iPad A16, and iPad mini A17 Pro.
– Apple Watch Series: Apple Watch Ultra 3, Series 11, and SE 3.
– Audio Accessories: AirPods 4, AirPods 4 ANC, and AirPods Max.
– Apple Pencil Pro.
The exact discount varies depending on the product and its configuration. Customers can avail these discounts by purchasing through Apple’s official channels in China.
Payment Methods and Conditions
To benefit from the promotional discounts, customers must use specific payment methods, including Alipay, WeChat Pay, and select Chinese bank cards. Additional terms include:
– A limit of two discounted units per product category per customer.
– Limited quantities available in retail stores.
– The promotion cannot be combined with other discounts, such as business, employee, or education discounts.
However, customers can still participate in Apple’s Trade-In program during this period, allowing them to exchange eligible devices for credit towards new purchases.
Strategic Timing and Market Impact
This promotion follows a significant 28% increase in iPhone shipments in China during the final quarter of 2025, largely driven by the success of the iPhone 17 series. By excluding the iPhone 17 from the current promotion, Apple appears to be focusing on sustaining sales momentum across its other product lines in the Chinese market.
Historical Context
Apple’s engagement with Lunar New Year promotions in China has evolved over the years. In January 2024, the company offered discounts of up to 500 yuan on the iPhone 15 lineup and up to 800 yuan on the 15-inch MacBook Air. This marked a departure from Apple’s traditional approach, as the company rarely offers direct discounts on its products in China. The success of such promotions likely influenced the decision to continue this strategy in subsequent years.
Conclusion
Apple’s Lunar New Year promotion in China reflects a strategic effort to strengthen its market position by offering substantial discounts on a wide range of products. By aligning with local festivities and consumer spending habits, Apple aims to enhance customer engagement and drive sales during this celebratory period.
