Unprecedented Holiday Discounts: Apple’s M4 Mac Mini Now Starting at $479
As the holiday season approaches, consumers are witnessing remarkable price reductions on Apple’s latest M4 Mac Mini. Major retailers, including Amazon and B&H Photo, have initiated a competitive pricing strategy, offering the standard M4 Mac Mini with 16GB of RAM and 256GB of storage for an unprecedented $479. This represents a substantial $120 discount from its original retail price.
Key Deals on M4 Mac Mini:
– Standard Model: Equipped with a 10-core CPU and 10-core GPU, 16GB RAM, and a 256GB SSD, now available for $479 at both Amazon and B&H Photo.
– Upgraded Configurations:
– 16GB RAM with 512GB SSD: Priced at $669.99, reflecting a $130 discount.
– 24GB RAM with 512GB SSD: Available for $904, offering a $95 savings.
– M4 Pro Model with 12-core CPU, 16-core GPU, 24GB RAM, and 512GB SSD: Reduced to $1,269.99, a $130 discount.
Additional Apple Product Discounts:
Beyond the Mac Mini, retailers are extending significant discounts across various Apple products:
– MacBook Pro: The M5 MacBook Pro with 24GB RAM is now at a record-low price of $1,499.
– iPad Pro: Amazon is offering discounts up to $600 on M4 iPad Pro models.
– MacBook Air: The 15-inch MacBook Air with 512GB storage has been slashed to $999, providing savings up to $600.
– iPad Air: An additional $150 off the M3 iPad Air, with bonus coupon savings available.
– AirPods Pro 3: Priced at $219, matching previous Black Friday deals.
Historical Context of Mac Mini Pricing:
The current $479 pricing for the M4 Mac Mini is among the lowest recorded. Earlier in June 2025, the same model was priced at $499 during a similar price war between Amazon and B&H Photo. This trend of aggressive pricing underscores the competitive landscape among retailers, especially during peak shopping seasons.
Why the Mac Mini Stands Out:
The Mac Mini has long been celebrated for its compact design and robust performance. The M4 iteration continues this legacy, featuring a 10-core CPU and GPU, ensuring efficient multitasking and seamless performance for both professional and personal use. Its small footprint makes it an ideal choice for those seeking a powerful desktop without occupying significant space.
Considerations for Potential Buyers:
While the base model offers substantial capabilities, users with more demanding requirements might consider the upgraded configurations. The 24GB RAM with 512GB SSD model, for instance, provides enhanced performance suitable for intensive tasks such as video editing or software development.
Conclusion:
The current holiday season presents an opportune moment for consumers to invest in Apple’s M4 Mac Mini. With prices starting at $479 and a range of configurations available at discounted rates, it’s an excellent time to upgrade or gift this versatile desktop. As always, it’s advisable to act promptly, as such deals are often time-sensitive and subject to stock availability.
