Apple Introduces ‘Shop with a Specialist over Video’ in India for Personalized Online Shopping

Apple has unveiled its ‘Shop with a Specialist over Video’ service in India, marking the country as the second globally to receive this personalized online shopping experience. This initiative allows customers to connect with Apple Store specialists via secure, one-way video calls, offering expert guidance on the latest Apple products, including the iPhone 16 lineup, trade-in programs, financing options, and more—all from the comfort of their homes.

Service Overview

The ‘Shop with a Specialist over Video’ service is designed to provide a personalized shopping experience. Customers can access this feature by visiting the Apple Store online at apple.com/in/store. With just a few clicks, they can initiate a session with an Apple Specialist who appears on video, while the customer remains on audio to maintain privacy. This setup ensures a secure and comfortable environment for customers to explore Apple products and services.

Availability and Accessibility

This service is available in India from Monday to Friday, between 10 a.m. and 7 p.m. IST. It supports both iOS and non-iOS devices, ensuring accessibility for a wide range of users. The sessions are conducted in English, catering to a broad audience across the country.

Enhancing the Customer Experience

During the video sessions, customers can receive tailored advice, compare different Apple products, and explore various purchase options. This personalized approach aims to help customers make informed decisions that best suit their needs and preferences. The service also provides information on trade-in programs and financing options, offering a comprehensive shopping experience.

Apple’s Commitment to India

The introduction of this service underscores Apple’s commitment to the Indian market. Earlier this year, Apple launched the Apple Store app in India, further enhancing the online shopping experience. Karen Rasmussen, Apple’s head of Retail Online, stated, India is a vibrant and dynamic market, and we’re thrilled to deepen our connection with customers here through Shop with a Specialist over Video. This move reflects Apple’s dedication to providing exceptional service and support to its Indian customers.

How to Access the Service

To utilize the ‘Shop with a Specialist over Video’ service, customers can visit apple.com/in/store and follow the prompts to connect with a specialist. The process is straightforward, allowing customers to receive expert guidance without leaving their homes.

Conclusion

Apple’s ‘Shop with a Specialist over Video’ service in India represents a significant step in enhancing the online shopping experience. By offering personalized, one-on-one sessions with Apple Specialists, the company aims to provide customers with the information and support they need to make informed purchasing decisions. This initiative reflects Apple’s ongoing commitment to the Indian market and its dedication to delivering exceptional customer service.