Apple and EU Clash Over Setapp Mobile Shutdown Amid Regulatory Tensions
The recent announcement by MacPaw to discontinue Setapp Mobile has intensified the ongoing debate between Apple and the European Commission regarding compliance with the Digital Markets Act (DMA). Setapp Mobile, an alternative iOS app marketplace exclusive to the European Union, is set to cease operations on February 16, 2026. MacPaw attributes this decision to still-evolving and complex business terms that are incompatible with their current business model.
This development has reignited scrutiny over Apple’s adherence to the DMA, with critics highlighting the intricate nature of Apple’s regulations and questioning their alignment with the law’s intent. Previously, there were indications that the European Commission might approve Apple’s proposed changes to comply with the DMA. However, the impending shutdown of Setapp Mobile has shifted the narrative, prompting further examination of Apple’s practices.
According to a report by Bloomberg, the European Commission is preparing to state that Apple has not rolled out changes to address the key issues concerning its business terms, including their complexity. In response, Apple contends that the delay in implementing new pricing structures is due to the Commission’s inaction. Apple asserts that it submitted a formal compliance plan in October, which has yet to receive a response. The company accuses the European Commission of employing political delay tactics to mislead the public, shifting expectations, and unfairly targeting Apple with burdensome investigations and potential fines.
Furthermore, Apple disputes claims that its actions led to Setapp Mobile’s closure, arguing that there is no significant demand for alternative app stores within the EU.
The situation underscores the complexities of regulatory compliance in the tech industry and the challenges companies face in navigating evolving legal frameworks. As the February 16 deadline approaches, stakeholders will be closely monitoring the interactions between Apple and the European Commission to assess the broader implications for app marketplaces and digital competition within the EU.
