Apple has officially launched its online store in Saudi Arabia, marking a significant milestone in the company’s expansion within the Gulf region. This development allows Saudi customers to purchase Apple products directly from the company for the first time, offering a comprehensive range of devices and services.
Direct Access to Apple Products
Prior to this launch, consumers in Saudi Arabia relied on authorized resellers for Apple products. The new online store provides direct access to Apple’s full product lineup, including iPhones, iPads, Macs, and accessories. Customers can now explore customization options and receive support directly from Apple, enhancing the overall shopping experience.
Statement from Apple Leadership
Deirdre O’Brien, Apple’s Senior Vice President of Retail and People, expressed enthusiasm about the launch:
> “We are thrilled to bring the Apple Store online and the Apple Store app to Saudi Arabia, offering customers a new way to explore and shop Apple’s extraordinary lineup of products and services. Our customers in Saudi Arabia are passionate about the things they can do with technology, and our teams can’t wait to connect with customers and help them discover how Apple innovations can meaningfully enrich their daily lives.”
Long-Term Investment in Saudi Arabia
Apple’s commitment to the Saudi market is part of a broader strategy to strengthen its presence in the region. In 2021, the company opened an all-female Apple Developer Academy in Riyadh, in partnership with the Saudi government, Tuwaiq Academy, and Princess Nourah bint Abdulrahman University. This initiative aims to provide world-class training for aspiring coders, designers, and entrepreneurs, preparing them for careers in the country’s growing app economy.
The company has also announced plans to open several flagship Apple Store locations in Saudi Arabia, starting in 2026. One of these stores is planned for Diriyah, a UNESCO World Heritage site, reflecting Apple’s commitment to integrating its retail presence with the cultural heritage of the region.
Economic Impact and Developer Growth
Over the past five years, Apple has invested more than 10 billion SAR in Saudi Arabia. This investment has contributed to significant growth in the local app economy, with App Store earnings for Saudi developers increasing by over 1,750% since 2019. These figures underscore the positive impact of Apple’s initiatives on the country’s digital economy.
Enhancing Customer Experience
The launch of the online store is expected to enhance the customer experience by providing a seamless and personalized shopping journey. Customers can compare products, choose from various financing and payment options, and receive assistance with device setup, all with the support of Apple’s dedicated team members.
Future Prospects
Looking ahead, Apple’s expansion plans in Saudi Arabia include not only the opening of physical retail stores but also the continuation of educational initiatives like the Apple Developer Academy. These efforts align with Saudi Arabia’s Vision 2030, which aims to diversify the economy and foster innovation and entrepreneurship.
In summary, the launch of Apple’s online store in Saudi Arabia represents a significant step in the company’s regional expansion strategy. By providing direct access to its products and services, investing in local talent development, and planning for future retail locations, Apple is demonstrating a strong commitment to the Saudi market and its consumers.
