Apple Discontinues iTunes Wish List; Users Urged to Migrate to Apple TV App

Apple Phases Out iTunes Wish List: Steps to Preserve Your Selections

Apple has announced the impending discontinuation of the iTunes Wish List feature, a tool that has allowed users to save movies and TV shows for future purchase or rental. This change signifies a further shift towards the Apple TV app as the central hub for media consumption.

Understanding the Change

The iTunes Wish List has been a convenient feature for users to bookmark content they intend to buy or rent later. However, with the evolution of Apple’s media services, the company is streamlining its platforms. In a recent communication to users, Apple stated:

Your iTunes Wish List of movies and shows is going away soon and will no longer be accessible.

This move aligns with Apple’s broader strategy to consolidate media services within the Apple TV app, enhancing user experience by providing a unified platform for streaming, purchasing, and renting content.

Steps to Migrate Your Wish List

To ensure you don’t lose your curated list of desired content, follow these steps to transfer your iTunes Wish List items to the Apple TV app’s Watchlist:

1. Review Your Wish List: Apple has provided a PDF attachment in their notification email, listing all the movies and TV shows from your Wish List.

2. Access the Apple TV App: Open the Apple TV app on your device.

3. Search for Each Title: Use the search function within the app to locate each movie or TV show from your list.

4. Add to Watchlist: Once you’ve found a title, tap the ‘+’ button to add it to your Watchlist.

By completing these steps, your selected content will appear in the ‘Up Next’ section on the Apple TV app’s Home tab, ensuring easy access when you’re ready to watch.

The Evolution of Apple’s Media Services

This change is part of a series of updates aimed at refining Apple’s media offerings. The company has been gradually phasing out the iTunes brand, integrating its functionalities into more modern platforms. For instance, the iTunes Movie Store has been merged with the Apple TV app, and the iTunes Store app has seen the removal of dedicated sections for movies and TV shows.

These transitions reflect Apple’s commitment to providing a seamless and integrated user experience, reducing redundancy, and focusing on platforms that offer enhanced functionality and user engagement.

Looking Ahead

As Apple continues to evolve its services, users can anticipate further enhancements to the Apple TV app, including improved navigation, personalized recommendations, and a more cohesive interface. Staying informed about these changes will ensure that you can make the most of Apple’s media ecosystem.