Apple Grand Central Store Hosts Exclusive 50th Anniversary Event Featuring Alicia Keys
On March 12 and 13, 2026, the Apple Store located within New York City’s Grand Central Terminal temporarily closed its doors to the public, sparking curiosity and speculation among customers and passersby. The closure was attributed to a special activity, as indicated by signage at the store’s entrance, which also directed customers to shop online or visit other nearby Apple locations.
As details emerged, it became evident that Apple was orchestrating an exclusive event to commemorate its 50th anniversary. The centerpiece of this celebration was a private performance by renowned artist Alicia Keys. Attendees reported the presence of a distinctive pink piano and decorations adorned with Apple’s 50th-anniversary branding, setting the stage for a memorable occasion.
Notably, Apple CEO Tim Cook was spotted at the event, underscoring its significance. A setlist featuring several of Alicia Keys’ hit songs further confirmed her participation in the celebration.
The choice of the Grand Central location for this milestone event is particularly symbolic. Situated in the heart of one of the world’s most iconic transportation hubs, the Apple Grand Central store has been a focal point for both technology enthusiasts and daily commuters since its opening. Its architectural elegance and strategic location make it an ideal venue for such a landmark celebration.
This event is part of a series of activities Apple has planned to mark its half-century journey of innovation and excellence. The company has a history of hosting unique events in its retail spaces, transforming them into venues for significant announcements and celebrations.
For those unable to attend the exclusive event, the Apple Grand Central store resumed its regular operations on Saturday, March 14, 2026, at 10:00 a.m. Customers can now visit the store to explore Apple’s latest products and services, including the newly introduced Apple Vision Pro, which is available for in-store demonstrations. Additionally, the store offers a range of services such as Genius Bar appointments, Today at Apple sessions, and personalized shopping experiences.
Apple’s 50th-anniversary celebrations are expected to continue throughout the year, with various events and product launches that pay homage to the company’s rich history and its impact on technology and culture. Fans and customers are encouraged to stay tuned for more updates and opportunities to participate in the festivities.
