Apple Introduces Major App Store and iPhone Reforms in Japan
In response to Japan’s Mobile Software Competition Act (MSCA), Apple has unveiled significant modifications to its App Store and iPhone operations within the country. These adjustments aim to provide developers with expanded app distribution avenues and introduce alternative payment methods, all while maintaining user security and privacy.
Expanded App Distribution Channels
Apple now permits developers in Japan to distribute their applications through alternative app marketplaces beyond the traditional App Store. To ensure the integrity and safety of these apps, Apple has implemented a Notarization process. This procedure involves both automated checks and human reviews to confirm that apps function correctly and are free from malware or other security threats.
Introduction of Alternative Payment Methods
Developers have new options for processing payments for digital goods and services within their iOS applications:
– Apple In-App Purchase (IAP): Developers can continue utilizing Apple’s IAP system without any required changes.
– Alternative Payment Processors: Developers are now allowed to integrate alternative payment processors directly within their apps.
– External Purchase Links: Apps can include actionable links that direct users to external websites for completing purchases or accessing promotions.
It’s important to note that if an app offers an alternative payment method, it must also present Apple’s IAP as an option simultaneously, ensuring users have a choice in their payment methods.
Revised Business Terms
To accommodate these changes, Apple has introduced new business terms:
– App Store Commission: A reduced commission structure is now in place:
– 10% for members of specific programs such as the Small Business Program, Video Partner Program, Mini Apps Partner Program, and for subscriptions after their first year.
– 21% on transactions for digital goods and services.
– Apple Payment Processing Fee: An additional 5% fee applies when developers use Apple’s IAP system within their iOS apps on the App Store.
– Store Services Commission: A 15% commission is applied to transactions for digital goods and services made on a website linked from the developer’s app. This rate is reduced to 10% for members of the aforementioned programs and for subscriptions after their first year.
– Core Technology Commission: For iOS apps distributed outside of the App Store, a 5% commission is levied on the sale of digital goods and services, including paid apps. This fee compensates Apple for the tools, technologies, and services that facilitate app development and distribution to iOS users.
Enhanced Child Safety Measures
Apple has collaborated with Japanese regulators to implement safeguards aimed at protecting younger users:
– Kids Category Restrictions: Apps categorized under Kids on the App Store are prohibited from including links to external websites for transactions, minimizing the risk of fraud targeting children.
– Parental Gate for Minors: Apps utilizing alternative payment methods or linking to external transaction websites must incorporate a parental gate for users under 18. This feature requires parental or guardian involvement before a purchase can be made.
– Restrictions for Users Under 13: Apps cannot link to external websites for transactions to protect younger children from potential scams.
– Parental Monitoring API: Apple is developing an API to enable parents to monitor and approve purchases made outside of Apple’s IAP system.
Platform Enhancements
With the release of iOS 26.2, iPhone users in Japan will experience several platform updates:
– Default App Management: Users can manage default settings for navigation apps and app marketplaces through the Settings app.
– Choice Screens: New browser and search engine choice screens will be presented to users, offering more customization options.
– Developer Tools: Apple is introducing tools for developers, including:
– Alternative Browser Engines: Developers can utilize browser engines other than WebKit, adhering to strict security and privacy standards.
– Voice Assistant API: A new API allows developers of voice-based conversational apps to enable users to launch their app using the iPhone’s side button.
– Interoperability Requests: A process for developers to request interoperability with core iPhone and iOS technologies.
These changes are part of Apple’s ongoing efforts to comply with regional regulations while maintaining a secure and user-friendly environment for its customers.
