In response to customer concerns regarding visible marks on display models of the iPhone 17 Pro and iPhone Air, Apple has initiated updates to its in-store MagSafe charging stands. This move aims to mitigate the issue colloquially termed ‘scratchgate,’ where customers observed apparent scratches on devices showcased in Apple Stores.
Identifying the Issue
Reports emerged highlighting that iPhone 17 Pro and iPhone Air units, particularly those in darker finishes like Deep Blue and Space Black, exhibited noticeable marks. These observations led to speculations about the durability of the new devices. Apple investigated these claims and determined that the marks were not actual scratches but resulted from material transfer due to worn MagSafe charging stands used in retail displays. The company assured that these marks could be removed through proper cleaning.
Implementing a Solution
To address the material transfer issue, Apple has begun modifying its in-store MagSafe chargers by adding protective silicone rings. This adjustment aims to prevent direct contact between the metal components of the charger and the device, thereby reducing the likelihood of material transfer. The implementation of these silicone rings has been observed in various Apple Store locations, indicating a proactive approach to resolving the concern.
Historical Context
This is not the first instance where Apple’s MagSafe technology has been associated with cosmetic marks on devices. In 2020, following the introduction of MagSafe with the iPhone 12 series, Apple issued a support document warning that the MagSafe Charger could leave circular imprints on leather cases. The company advised users concerned about potential marks to consider using non-leather cases or to remove the case before charging.
Customer Guidance
For customers who have noticed similar marks on their devices, Apple recommends cleaning the affected area with a soft, slightly damp, lint-free cloth. If the marks persist, visiting an Apple Store or contacting Apple Support is advisable for further assistance. Additionally, using Apple-certified MagSafe chargers and accessories can help minimize the risk of such issues.
Conclusion
Apple’s swift response to the ‘scratchgate’ concerns underscores its commitment to customer satisfaction and product quality. By updating in-store MagSafe chargers and providing clear guidance, Apple aims to ensure that customers have a positive experience with their products, both in-store and in everyday use.
