Apple’s AirTag, introduced in April 2021, has become a staple for users seeking to keep track of personal items. After more than four years without a hardware update, anticipation is building for the release of the second-generation AirTag, commonly referred to as AirTag 2. Recent reports suggest that this updated device is slated for launch in May or June 2025, bringing with it a suite of enhancements aimed at improving user experience and addressing previous concerns.
Expected Release Timeline
According to Bloomberg’s Mark Gurman, Apple is preparing to release AirTag 2 around the middle of 2025. This aligns with information from leaker Kosutami, who indicated a May or June 2025 launch window. These reports suggest that the release is imminent, with production processes already underway.
Anticipated Features and Improvements
The forthcoming AirTag 2 is expected to retain the compact, disc-shaped design of its predecessor but will incorporate several significant upgrades:
1. Enhanced Ultra Wideband (UWB) Chip: The new AirTag is anticipated to feature a second-generation UWB chip, potentially the U2 chip, which debuted in the iPhone 15 and Apple Watch Ultra 2. This advancement is expected to extend the tracking range up to three times that of the current model, offering more precise location tracking over greater distances. ([macrumors.com](https://www.macrumors.com/2025/01/09/airtag-2-release-date/?utm_source=openai))
2. Improved Privacy and Anti-Stalking Measures: In response to concerns about unauthorized tracking, AirTag 2 is rumored to include a built-in speaker that is more difficult to remove or tamper with. This design change aims to enhance user safety by ensuring that the device’s audible alerts remain functional, thereby preventing misuse for stalking purposes. ([macrumors.com](https://www.macrumors.com/2025/01/09/airtag-2-release-date/?utm_source=openai))
3. Integration with Apple Vision Pro: Speculation suggests that AirTag 2 will offer improved integration with Apple’s Vision Pro headset. While specific details are limited, this feature could enable augmented reality (AR) overlays, providing visual cues to help users locate their tagged items more efficiently. ([macrumors.com](https://www.macrumors.com/2025/01/09/airtag-2-release-date/?utm_source=openai))
Market Context and Pricing
The original AirTag is priced at $29 for a single unit and $99 for a pack of four in the United States. It remains one of Apple’s more affordable products, often available at discounted prices through various retailers. While the pricing for AirTag 2 has not been confirmed, it is expected to remain competitively priced to maintain its appeal to a broad consumer base. ([macrumors.com](https://www.macrumors.com/2025/01/09/airtag-2-release-date/?utm_source=openai))
Conclusion
The anticipated release of AirTag 2 in mid-2025 marks a significant update to Apple’s item-tracking lineup. With enhancements such as an upgraded UWB chip for extended range, improved privacy features, and potential integration with Apple’s Vision Pro, the new AirTag aims to offer a more robust and secure tracking experience. As the launch date approaches, consumers eagerly await official announcements detailing the full capabilities and pricing of AirTag 2.
