As the Consumer Electronics Show (CES) 2026 commences, Amazon has reintroduced a compelling offer on Apple’s latest 14-inch MacBook Pro equipped with the M5 chip. This promotion reduces the price by $200, bringing the cost down to $1,399.99 for the standard model. This configuration includes a 10-core M5 processor, 16GB of unified memory, and a 512GB solid-state drive (SSD), available in the Silver finish.
For those seeking additional storage, an upgraded version featuring 1TB of SSD storage is also discounted by $200, making it available for $1,599.99. This model is offered in both Space Black and Silver finishes.
The M5 chip represents a significant advancement over its predecessor, the M4. It boasts a nearly 30% increase in memory bandwidth, elevating it from 120GB/s to 153GB/s. Additionally, the SSD performance has been enhanced, offering speeds up to twice as fast as the previous generation. In evaluations, the M5 MacBook Pro has demonstrated notable improvements in graphics processing and artificial intelligence tasks, earning a 4.5 out of 5-star rating.
These discounts are part of Amazon’s ongoing efforts to provide value to consumers, especially during significant events like CES. The 14-inch MacBook Pro with the M5 chip was initially released in October 2025, and such promotions make it more accessible to a broader audience.
It’s noteworthy that this isn’t the first time the M5 MacBook Pro has seen substantial discounts. During Black Friday and Cyber Monday events in late 2025, similar price reductions were observed. For instance, the base model was available for as low as $1,349, reflecting a $250 discount. Upgraded configurations, such as the 16GB RAM with 1TB SSD model, were also discounted by $250, bringing the price down to $1,549.
These recurring discounts indicate a trend of aggressive pricing strategies by retailers, aiming to attract customers during peak shopping periods. For consumers, this presents an opportunity to acquire high-performance laptops at more affordable prices.
In addition to the M5 MacBook Pro, other Apple products have also seen significant discounts during these promotional periods. For example, the M4 14-inch MacBook Pro was available for $1,299, a $300 reduction from its original price. Similarly, the M4 Pro and M4 Max models received discounts of up to $550, depending on the configuration.
These price reductions are not limited to laptops. Other Apple devices, such as the iPhone, iPad, and Apple Watch, have also been part of these promotional events, with savings reaching up to $1,899 on select models.
For those considering the M5 MacBook Pro, it’s essential to act promptly, as these deals are often time-sensitive and subject to stock availability. Retailers like Amazon and B&H have been known to offer these discounts for limited periods, especially during major events like CES, Black Friday, and Cyber Monday.
In summary, the reintroduction of the $200 discount on the M5 MacBook Pro during CES 2026 underscores the competitive landscape of the tech industry, where retailers are keen to offer value to consumers through strategic pricing. For potential buyers, this is an opportune moment to invest in a high-performance laptop that combines cutting-edge technology with a more accessible price point.
As always, it’s advisable to stay informed about ongoing promotions and to compare prices across different retailers to ensure the best deal. With the rapid advancements in technology and the frequent release of new models, such discounts provide an excellent opportunity to acquire the latest devices without straining one’s budget.
In conclusion, the $200 discount on the M5 MacBook Pro during CES 2026 is a testament to the dynamic nature of the tech market, where consumers can benefit from timely promotions and make informed purchasing decisions.
