Amazon’s Alexa+ Expands to Web and Mobile Platforms
Amazon has unveiled Alexa+, the latest iteration of its AI-powered digital assistant, now accessible via the web at Alexa.com. This development, announced at CES 2026 in Las Vegas, allows users to interact with Alexa+ directly through their browsers, eliminating the need for dedicated devices. ([techcrunch.com](https://techcrunch.com/2026/01/05/alexa-without-an-echo-amazons-ai-chatbot-comes-to-the-web-and-a-revamped-alexa-app/?utm_source=openai))
With over 600 million Alexa-enabled devices sold globally, Amazon recognizes the importance of making its AI assistant universally accessible. By extending Alexa+ to web and mobile platforms, the company aims to provide a seamless experience across various devices, ensuring users can engage with Alexa+ whether at home, on the go, or at work. ([techcrunch.com](https://techcrunch.com/2026/01/05/alexa-without-an-echo-amazons-ai-chatbot-comes-to-the-web-and-a-revamped-alexa-app/?utm_source=openai))
In conjunction with the web launch, Amazon has revamped its Alexa mobile app to offer a more conversational interface. The updated app emphasizes chat-based interactions, positioning Alexa+ as a versatile AI chatbot capable of handling a wide range of tasks. ([techcrunch.com](https://techcrunch.com/2026/01/05/alexa-without-an-echo-amazons-ai-chatbot-comes-to-the-web-and-a-revamped-alexa-app/?utm_source=openai))
On Alexa.com, users can perform various activities such as exploring complex topics, generating content, and planning trips. Amazon differentiates Alexa+ by focusing on family-centric functionalities, including smart home control, calendar management, to-do lists, dinner reservations, grocery shopping via Amazon Fresh or Whole Foods, recipe discovery, and personalized entertainment recommendations. ([techcrunch.com](https://techcrunch.com/2026/01/05/alexa-without-an-echo-amazons-ai-chatbot-comes-to-the-web-and-a-revamped-alexa-app/?utm_source=openai))
To enhance its capabilities, Amazon has integrated Alexa+ with services like Angi, Expedia, Square, and Yelp, complementing existing partnerships with Fodor’s, OpenTable, Suno, Ticketmaster, Thumbtack, and Uber. This expansion broadens Alexa+’s utility, offering users a comprehensive AI assistant experience. ([techcrunch.com](https://techcrunch.com/2026/01/05/alexa-without-an-echo-amazons-ai-chatbot-comes-to-the-web-and-a-revamped-alexa-app/?utm_source=openai))
The Alexa.com interface features a navigation sidebar for quick access to frequently used features, enabling users to manage tasks such as adjusting thermostats, checking calendars, and reviewing shopping lists efficiently. ([techcrunch.com](https://techcrunch.com/2026/01/05/alexa-without-an-echo-amazons-ai-chatbot-comes-to-the-web-and-a-revamped-alexa-app/?utm_source=openai))
Initially, Alexa.com is available to Alexa+ Early Access customers who sign in with their Amazon accounts. Since its early access debut, tens of millions of consumers have engaged with Alexa+, with notable increases in usage: shopping interactions have tripled, recipe requests have quintupled, and smart home control usage has risen by 50% compared to the original Alexa assistant. ([techcrunch.com](https://techcrunch.com/2026/01/05/alexa-without-an-echo-amazons-ai-chatbot-comes-to-the-web-and-a-revamped-alexa-app/?utm_source=openai))
Despite some online complaints about Alexa+’s performance, Amazon reports that the opt-out rate among users is minimal, indicating a positive reception overall. ([techcrunch.com](https://techcrunch.com/2026/01/05/alexa-without-an-echo-amazons-ai-chatbot-comes-to-the-web-and-a-revamped-alexa-app/?utm_source=openai))
The introduction of Alexa+ on web and mobile platforms signifies Amazon’s commitment to evolving its AI assistant to meet the diverse needs of users, ensuring accessibility and functionality across various devices and environments.
