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Apple Music’s Ole Obermann Explores AI’s Impact on Music at Web Summit 2025
At the recent Web Summit 2025 in Lisbon, Apple Music’s co-lead, Ole Obermann, took the stage alongside renowned Dutch DJ and producer Armin van Buuren to discuss the transformative role of technology and artificial intelligence (AI) in the music industry.
Obermann, who joined Apple Music in May 2025 after serving as Global Head of Music Business Development and IP Rights at ByteDance, expressed optimism about the future of music. He highlighted that technological advancements are ushering in a golden era, characterized by increased accessibility, enhanced discovery opportunities, and deeper artist-fan connections.
Van Buuren shared his firsthand experience with AI in music production, revealing how he utilized AI tools to transform a male vocalist’s recording into a female voice, showcasing AI’s potential to revolutionize creative processes.
Despite the enthusiasm for technological integration, both speakers emphasized the irreplaceable value of human creativity and authenticity in music. Obermann underscored the importance of maintaining the human element, while van Buuren cautioned against over-reliance on technology, advocating for a balanced approach that preserves the essence of artistic expression.
The discussion also touched upon Apple Music’s Spatial Audio technology, with van Buuren praising its ability to elevate the listening experience. He noted that his latest album, Piano, recorded in single takes, benefited significantly from this immersive audio format, enhancing the depth and clarity of the sound.
This dialogue at Web Summit 2025 reflects a broader industry trend where technology and AI are increasingly integrated into music creation and distribution. As these tools become more sophisticated, they offer artists new avenues for innovation while posing questions about the balance between technological assistance and human creativity.
Apple Music, under Obermann’s leadership, appears committed to navigating this evolving landscape by leveraging technology to enhance the music experience without compromising the authenticity that defines the art form.
