David Pogue’s Apple: The First 50 Years Now Available for Pre-Order

Renowned technology journalist David Pogue has announced the upcoming release of his comprehensive book, Apple: The First 50 Years, scheduled for publication on March 17, 2026. This in-depth volume chronicles Apple’s journey from its inception in 1976 to its current status as a global technology leader.

Pogue, a seven-time Emmy Award winner and longtime technology correspondent for CBS Sunday Morning, has dedicated over two years to researching and writing this 600-page, full-color biography. The book features interviews with 150 key figures who have influenced Apple’s trajectory, including co-founder Steve Wozniak, former CEO John Sculley, and former Chief Design Officer Jony Ive. Additionally, it includes conversations with current designers, engineers, and executives, offering a multifaceted perspective on the company’s evolution.

The narrative delves into Apple’s significant milestones, such as the introduction of the Macintosh, iPod, iPhone, and iPad, highlighting both the company’s groundbreaking successes and its notable challenges. Pogue aims to dispel long-standing myths and provide an authentic account of Apple’s history, enriched with full-color photographs and previously undisclosed insights.

Apple: The First 50 Years is now available for pre-order through various retailers, including Barnes & Noble and Simon & Schuster. Pogue has also announced plans for a book tour, with events in multiple cities to be detailed in the coming months.