Dbrand has released the Pulse band, its first strap made for the Fitbit Air. Available starting today, this officially certified accessory marks Dbrand’s entry into the “Made for Google” partner program — a program that allows third-party manufacturers to produce officially endorsed accessories. It retails for $34.95, comes in two sizes, and is currently offered in black only.
Rugged Design Meets Comfort
The Pulse band is built from silicone that resists sweat, and features molded channels that allow airflow. Dbrand describes it as “rugged and modern,” aiming for durability without sacrificing wearability. After months of testing a pre-production model, early impressions suggest it’s among the most comfortable bands available for the Fitbit Air.
Why This Matters for Fitbit Air Users
Up to now, strap options for the Fitbit Air have been limited, most of them coming directly from Google. By letting official accessory makers like Dbrand design new bands, Google is expanding the ecosystem around its wearable. Dbrand says Google approached the company specifically because the Fitbit Air has become a major success, and wanted more variety among official bands.
The introduction of the Pulse strap could signal future collaborations under the Made for Google program. If more accessory partners follow suit, users should see a broader range of styles, materials, and comfort levels. For now, the Pulse band stands as a solid first step.
What to watch next: whether more brands join in, the range of materials they use, and whether color choices expand beyond black. Also, how the official bands perform compared to unofficial ones in terms of fit, finish, and durability.
Buy It: The Dbrand Pulse band is available today directly from Dbrand’s online store—priced at $34.95.
By letting trusted accessory makers contribute official bands for its wearables, Google may be shifting toward a more open, diverse market around its fitness devices. If the Pulse band is just the beginning, Fitbit Air owners might soon enjoy more customization and better options for their wristwear.
