Google has introduced its experimental AI Mode to users in India, marking a significant advancement in search technology. This feature, accessible through Search Labs, allows users to engage in complex, multi-part queries and receive comprehensive, AI-generated responses.
Understanding AI Mode
AI Mode is designed to handle intricate questions by breaking them down into smaller components, conducting multiple searches simultaneously, and synthesizing detailed answers. For instance, users can pose queries like, My kids are 4 and 7 and have lots of energy. Suggest creative ways to get them active and moving indoors, especially on hot days, without needing a lot of space or expensive toys. The AI then provides tailored suggestions, enhancing the search experience beyond traditional methods.
Features and Capabilities
Powered by a custom version of Google’s Gemini 2.5 model, AI Mode offers several advanced features:
– Deep Search: This function enables the AI to scan numerous web pages, compile information, and deliver a comprehensive, cited report within minutes.
– Search Live: Leveraging Project Astra, this feature allows users to interact with Search using their phone’s camera, providing real-time assistance and explanations.
– Agentic Capabilities: AI Mode can assist with tasks such as booking tickets or making restaurant reservations by checking websites, prices, and availability, thereby saving users time.
– Smarter Shopping: The AI shopping tool helps users browse products, compare options, and even virtually try on outfits using just a photo.
– Personalized Results: By integrating personal details from Gmail, previous searches, and bookings, AI Mode tailors recommendations to individual users.
– Custom Charts and Graphs: For queries related to statistics or data comparisons, AI Mode generates interactive visualizations to aid understanding.
Access and Language Support
Currently, AI Mode supports queries in English. Google has not specified plans for incorporating local languages but acknowledges India’s multilingual user base. The company emphasizes that voice and image search features are supported, recognizing the popularity of voice as a search mode in India.
Global Rollout and User Engagement
Initially tested with premium subscribers in the U.S., AI Mode has been gradually rolled out to all U.S. users following its announcement at Google I/O 2025. Early testers have been engaging with AI Mode by asking queries that are two to three times longer than typical searches, indicating a shift towards more detailed and conversational interactions.
Implications for the Indian Market
With over 870 million internet users, India represents a significant market for Google. The introduction of AI Mode offers Indian users a more interactive and efficient search experience, potentially transforming how information is accessed and utilized. As AI-driven tools like ChatGPT and Perplexity gain popularity, Google’s AI Mode aims to provide a competitive, integrated solution within its existing search platform.
Conclusion
The launch of AI Mode in India signifies a pivotal moment in the evolution of search technology. By enabling users to engage in complex queries and receive detailed, AI-generated responses, Google is enhancing the search experience to be more interactive and personalized. As this feature continues to develop, it is poised to redefine how users in India and beyond interact with information online.
