Week 2 of Black Friday month has arrived, and Apple fans have serious deals to watch. The M5 MacBook Air, new MacBook Pro with PROLED XDR touch display, and Apple Watch Ultra 4 are all seeing meaningful price cuts through early-November promos.
Big Savings on the M5 MacBook Air
The latest M5 MacBook Air lineup is getting sharp discounts right now, especially at Amazon. Two 1TB models—13-inch and 15-inch—are down by $250 each: the 13″/16GB/1TB variant now costs $1,349 (was $1,599), and the 15″/16GB/1TB edition is $1,549 (was $1,799). There’s also a 16GB/512GB 13-inch model priced at $1,099 after a $200 drop, making it the lowest entry cost we’ve seen in months for a current-gen MacBook Air. These reflect some of the best deals since June.
MacBook Pro with PROLED XDR & Apple Watch Ultra Deals
The fresh MacBook Pro featuring PROLED XDR touch display is also on sale. While full cash-price reductions are rare so far, open-box models from Best Buy are nearly $145 off. For new units, retailers such as Best Buy and B&H are offering gift cards: $100 with Best Buy or $150 from B&H alongside purchase. For example, the 14-inch PROLED Pro at 24GB/1TB is listed at $2,754 in “excellent” open-box condition (its standard pricing is usually $2,899).
The Apple Watch Ultra 4 is down close to $100 on several color and band combinations. Recent listings show select models priced between $699-$799, undercutting regular pricing and offering solid value for Apple’s rugged flagship timepiece.
Other Early Black Friday Steals
Beyond the headline tech, several smaller — but still tempting — deals are active now. Apple’s new 2026 polishing cloth is back in stock for $9 with Prime shipping. AirPods Pro 3 have dropped to $199 (saving $50), and AirPods Max 2 are now $449 (down $100). The 40W Dynamic Power Adapter, which is ideal for fast-charging models like the iPhone Duo, is available for $34.99. There’s also a huge markdown on 10-foot Beats 240W braided USB-C cables for $13. Some Ring doorbell models are heavily discounted — one wired 4K Pro model fell $100 off its regular price to around $150. If accessories, chargers, or small tech gifts are on your radar this year, many of the best deals are live already.
With retail competition heating up, especially between Amazon, Best Buy, and B&H, it’s worth comparing gift card versus cash savings, condition (new vs. open-box), and ship-times. Early shoppers are getting into the thick of Black Friday pricing sooner than ever.
Why this matters: These discounts reflect a shift toward early-bird bargain hunting, where shoppers don’t wait until Thanksgiving week for the best Markdown. Apple’s frequent deep discounts on flagship gear this early suggest aggressive inventory clearance or a strategic push to capture demand well before peak season. Keep an eye on gift card promos: depending on where you shop, those may deliver more total value than a straight discount. And definitely lock in your deal if it includes free shipping or Prime perks — shipping delays or quick sellouts are already starting to affect availability.
