Apple has raised subscription costs for its Apple One Family and Premier tiers in a number of European countries, with new prices going into effect immediately for new subscribers, and existing users seeing the change at their next renewal. Notifications of the changes were sent via email on October 5, 2026.
Which Plans and Regions Are Affected
The Family plan’s price increase hits countries including Belgium, Bulgaria, Czechia, Denmark, Hungary, Latvia, Malta, Portugal, Slovakia, Slovenia, Spain, and Switzerland. Meanwhile, the Premier plan (which includes additional services like Apple Fitness+ and Apple News+) is elevated only in Portugal, Spain, and Switzerland.
For example, users in Spain and Portugal will pay €2 more monthly for both Family and Premier tiers. In other affected countries, the increases are broadly similar when adjusted to local currencies. Individual tier prices remain unchanged at this time.
What’s in Each Apple One Tier
The Individual subscription bundles 50 GB of iCloud+, Apple Music, Apple TV, and Apple Arcade. The Family plan boosts storage to 200 GB with the same media apps. Premier includes the highest tier—2 TB of iCloud+—and adds Apple Fitness+ and Apple News+ alongside the entertainment services.
This marks at least the third round of Apple One price hikes this year. Previous increases impacted Family and Premier plans in markets including the US, Australia, Canada, and the UK, while Individual plan costs rose earlier in countries like Brazil, Chile, Mexico, and also the US. These adjustments align with Apple’s broader strategy of growing its services revenue.
The pricing changes are already active for newcomers; existing subscribers will see the new rates when their subscription renews. No word yet on whether more countries will face changes in the Individual plan or whether similar price shifts will happen globally beyond Europe.
What this means:For subscribers in impacted European countries, especially Spain, Portugal, and Switzerland, the cost of multi-service bundles just got steeper. If you’re on the fence about upgrading to Premier—or even staying on Family—this might be the moment to weigh whether you’re using all the included services. Looking ahead, Apple’s continuous rate hikes highlight ongoing tension between consumer expectations for bundled value and companies’ need to adjust for inflation, licensing, and market conditions. Stay tuned to see if these kinds of adjustments extend to the Individual tier or more regions worldwide.
