Beats has officially made the Beats 360 headphones available for pre-order on Amazon as of September 22, 2026. The devices are expected to ship on Thursday. Buyers can choose from the standard Black and Cloud colorways, or opt for the customizable bundle that lets them mix and match headbands and ear cushions.
A standout promotion accompanies the launch: Beats is offering its Cushion Kits for the 360 at a steep discount through October 31. The price drops from the usual $49.99 down to just $9.99. Two types are included in the deal—Performance Knit and UltraPlush—and both are available in all supported colors on Amazon.
More Deals from Beats’ Amazon Lineup
Alongside the 360’s debut, multiple Beats accessories are discounted this week. These include: Beats Solo Buds for $69.95 (originally $79.99); Studio Buds+ slashed to $99.95 from $169.95; Beats Pill reduced to $99.95 (was $149.95); Solo 4 now $129.95 (down from $199.95); Powerbeats Fit for $169.95 (was $199.99); Studio Pro Headphones at $169.95 instead of $299.99; and Powerbeats Pro 2 reduced to $199.95 from $249.99.
One more note for those interested: the new Beats 360 Cushion Kits price cut is only valid through the end of October—after that, the $9.99 rate disappears.
Why this matters: just a few years ago, Beats geared toward budget or fashion-focused headphone users and Amazon was a major channel for deal hunters. With the Beats 360, the brand appears to be pushing its premium over-ear entry seriously—complete with customizability, high-end design, and aggressive bundle incentives. If the Cushion Kit pricing is a hit, expect this kind of discounting to become a recurring tactic in identifying budget barriers for flagship headphones. As we get closer to Thursday’s official release, it’ll be important to watch availability (any color or bundle shortages) and whether Amazon’s Prime perks or Beats’ own ecosystem features become sticking points.
