New discounts on Apple accessories are live today, with standout deals on AirPods, Apple Watch, and the Studio Display XDR that are hard to ignore.
Save Big on AirPods 5 and AirPods Pro 3
Apple just launched its new AirPods 5 models — base units priced at $129, and a version with a Wireless Charging Case priced at $149. These models include Active Noise Cancellation, while the upgraded Pro 3 version is currently offered for $199, down from $249, placing it only $50 above the standard AirPods 5. These pricing tiers reflect some of the early discounts surrounding the latest models.
For even more savings, Best Buy is offering up to 50% off when trading in previous-generation AirPods. Trading in standard AirPods 4 drops the cost of AirPods 5 to $64; a trade-in of AirPods 4 with ANC brings the Wireless Charging Case model down to $84.
Watch the Watch: Series 12 & Ultra 4 Deals Arrive
Apple Watch Series 12 pre-orders are underway, and Amazon has begun dropping prices on select GPS + Cellular models. The 42mm Series 12 GPS + Cellular option is now $489.99 shipped, while Series 12 models across 42mm and 46mm variants (GPS, GPS + Cellular, Titanium, and Ceramic versions) are seeing various small reductions. Meanwhile, the Ultra 4 maintains its launch pricing at $799 but benefits from trade-in programs where available.
Studio Display XDR Hits All-Time Low, Accessories, & Extras
The 2026 Studio Display XDR with Tilt-and-Height-Adjustable Stand is now selling for $2,969 on Amazon — $330 less than its $3,299 list price. For those seeking still lower pricing, the Apple Refurbished Store has the same model for $2,799, shaving off $500 from MSRP.
Other deals include Apple’s second-gen AirTag at its all-time low: $20 each or $80 for a 4-pack. Sharge’s robust 300W power bank — 24,000mAh, metal housing, RGB lighting — is $50 off, bringing the price to $179 from its standard $229. Case and charger sales are also strong, including a 40% off leather case for iPhone 18 Pro/Max and a 3-in-1 MagSafe charging station at $13, which is over half off typical pricing.
Why These Deals Matter Now
These promotions come just as key Apple product refreshes hit the market. The introduction of AirPods 5, along with Series 12 and Ultra 4 for Apple Watch users, sees retailers leveraging trade-ins and early discounts to boost demand during pre-order periods. For tech buyers, this could be one of the best windows to snag Apple gear — especially if you’re willing to trade in older hardware.
Analysis: With Apple pushing new models out, the pricing landscape is shifting sharply. Established strategies — trade-in promotions, launch-week discounts, refurbished offerings — are proving crucial for driving sales without slashing profit margins too far. Shoppers should monitor deals closely over the next few days, as even small tweaks on popular items like Studio Display XDR or AirPods Pro 3 could yield big savings.
