Apple is poised to unveil its first foldable iPhone today, September 9, 2026, during its “Surprise and Shine” event at 10:00 a.m. Pacific Time. Fresh leaking information from prominent tech journalist Mark Gurman has shed light on several details we previously speculated about — the official name, pricing, and color choices for the device formerly dubbed the “iPhone Ultra.”
Name & Pricing
Instead of being called the iPhone Ultra as earlier reports suggested, the foldable model is expected to launch under the name iPhone Duo. Gurman confirms this mark of branding has been finalized, moving away from Ultra naming in recent rumors.
The base 256 GB version of the iPhone Duo is tipped to launch at **US$2,000**. Higher-capacity versions could reach up to around **US$3,000** based on Gurman’s inside sources. Previous estimates from research firms aligned with pricing north of US$2,000, with some predicting up to US$2,500.
Color Palette & Availability
Color options for Apple’s foldable are expected to be restrained in hue. Contrary to louder color speculations, the device is likely to be available in two shades: a standard white and a dark blue — leaning away from black toward a deep indigo tone. Rumors of bold or playful finishes seem to have been dropped in favor of these more subdued tones.
As for availability, indications are that the iPhone Duo may launch **in October 2026**. This places it after the debut of the iPhone 18 Pro models, which are also set to be introduced at the same event. Timing suggests Apple aims to stagger its launches.
These hints come just ahead of today’s big reveal, and we expect confirmation — or possible last-minute changes — when Apple takes the stage. The price, name, and color run-down gives one of the clearest pictures yet of what Apple’s first foldable strategy looks like.
Why this matters: the iPhone Duo represents Apple’s first dive into foldable display technology, a category where Android manufacturers have tread for years. A US$2,000+ entry price positions it as a premium play aimed at early adopters willing to pay for design innovation. The restrained color choices suggest Apple is prioritizing a mature aesthetic over flash. What to watch for is how Apple navigates durability (folding mechanisms) and whether this launch will reset expectations — both in price and functionality — for the next generation of smartphones.
