Leaked video footage purporting to show two fresh color finishes for the upcoming iPhone 18 Pro—dark cherry and blue—surfaced recently, sparking excitement among Apple fans. The clip shows what’s claimed to be a dark cherry iPhone 18 Pro Max being compared to a dark blue iPhone 17 Pro Max, alongside a light blue model displayed on a stand. The setting appears to be a retail store. But several red flags suggest the leak isn’t what it seems.
What the Leak Shows
The 14-second video includes models in two standout shades: dark cherry and a light blue. One image contrasts the dark cherry iPhone 18 Pro Max with a dark blue 17 Pro Max, while another model rests on a stand in light blue. The location is unclear, but it resembles a retail environment. Given the timeline, it’s not implausible that demo units could already be in stores ahead of any official unveiling.
Why It Probably Isn’t Genuine
Even if it looks convincing, several details tip the scale toward fabrication. The store’s setup feels off: the display table seems too small for a typical Apple store, glimpse tags are sloppily placed, and there’s a lack of a polished store backdrop you’d expect. Additionally, it’s common for case manufacturers—or others making dummy units—at trade shows to have highly realistic replicas, making false leaks easier to generate.
The person behind the video has released credible leaks in the past, but recently their track record leans more toward reposting content from Chinese social media rather than exclusive confirmations. That makes this leak more suspect. Also, authentic retail demo units would be at higher risk if shown publicly before launch—something Apple usually guards against closely.
The Bottom Line: While the dark cherry and blue color options are likely accurate predictions for the iPhone 18 Pro lineup, this particular video doesn’t reliably confirm their presence in stores. It’s more probable we’re seeing a convincing fake.
With Apple’s next iPhones expected to launch soon, leaks like this will only grow more frequent. But how can you tell them apart? Pay attention to store aesthetics, how tags and packaging are displayed, and whether the person sharing the leak has recently been breaking new ground—or merely aggregating content. For enthusiasts, when more official images or hands-on reports show up closer to launch, those are likely your best bet for getting factual info.
