Life360 is expanding its service to cater more fully to pet owners by introducing two new features: a $7.99 QR scannable pet tag and pet-care enhancements including “Zoomie Alerts.” These additions build on the company’s existing pet tracking platform, which integrates its crowdsourced Tile network after acquiring the AirTag rival in 2021. Currently, more than 8 million pets are registered by users on Life360 accounts.
QR Tags for Simplicity
The new scannable tags are aimed at households that don’t need full GPS tracking but still want contact info on their pet’s collar. Each tag features a QR code linked to a pet’s Life360 profile. When someone scans the tag—even if they don’t have the app—Life360 notifies the pet’s family via the app and shares the latest known location, helping trace pets that wander off again from the finder’s hands. Owners can update their contact details via the pet profile in the app.
Enhancing Everyday Pet Care with Alerts & Logs
In addition to location-based tools, the company is adding new features to help with daily pet responsibilities. Care logs let all family members see when pets have been fed, walked, medicated, or cleaned. A “Weekly Roundup” summarizes pet activity like total distance walked or which family member has stepped up the most. “Zoomie Alerts” monitor bursts of energetic movement (when a pet suddenly runs around excitedly) and send notifications tied to those periods.
More Access, Lowering the Barrier
Previously, GPS pet tracking was only available with Life360’s Gold and Platinum tiers. Now the Silver subscription—which costs $99 per year—will include GPS tracking too, expanding access to more users. And the new QR tags and GPS trackers are being sold in the U.S., Canada, Australia, New Zealand, and the U.K., both via Life360’s site and Amazon.
Life360’s introduction of both low-friction QR tags and more engaging pet care tools signals a pivot toward meeting a broader range of pet owner needs. While GPS tags offer full tracking, many pet parents only want the peace of mind that comes with contact info and even just a hint of location—features less invasive and costly than full-tracker gear. The addition of shared care logs and “zoomie” monitoring taps into the growing market for pet wellness and behavior tracking. Moves like including GPS in a mid-tier subscription may ramp up competition in the pet-tech subscription space, especially from makers of smart collars and wearable trackers. The key will be whether these new features are reliable and easy to use in real-world, messy pet situations.
