In a broader move beyond just its Vision Pro development group, Apple has initiated layoffs across several of its major projects including Siri and immersive video. The cuts affect roughly 200 employees in roles tied to Apple Vision Immersive Video, gaming efforts on its Vision platform, and the foundation of Siri itself.([appleinsider.com](https://appleinsider.com/articles/26/08/21/apples-latest-layoffs-extend-past-just-vision-pro-development-teams/))
What’s Changing Across Teams
The Vision project had already seen about 60 job cuts. The latest wave adds more reductions within the Vision Immersive Video team—where each produced episode costs millions to film—and among teams working on gaming for the Vision platform. Senior sources say the low user demand for immersive video content and a sluggish interest in gaming on Vision are major factors in the decision.([appleinsider.com](https://appleinsider.com/articles/26/08/21/apples-latest-layoffs-extend-past-just-vision-pro-development-teams/))
Siri is also undergoing a reorganization. Apple is restructuring the way Siri works under the hood—eliminating some existing positions while creating new ones tied to integrating artificial intelligence more deeply into the assistant.([appleinsider.com](https://appleinsider.com/articles/26/08/21/apples-latest-layoffs-extend-past-just-vision-pro-development-teams/))
Continuing Commitment Despite Cuts
Despite these cuts, Apple is not giving up on its investment in visionOS, immersive video, or its engagement with the Vision platform’s gaming potential. The company has communicated internally that visionOS remains a priority and that the layoffs are part of its evolving business strategy.([appleinsider.com](https://appleinsider.com/articles/26/08/21/apples-latest-layoffs-extend-past-just-vision-pro-development-teams/))
Apple also made clear that while some roles are being eliminated, others are being created. Affected employees are being encouraged to apply for newly available positions elsewhere within the company.([appleinsider.com](https://appleinsider.com/articles/26/08/21/apples-latest-layoffs-extend-past-just-vision-pro-development-teams/))
Looking forward, there’s still hope of fresh hardware from the Vision line, with rumors pointing toward a next-generation Vision Pro possibly launching in 2028. Meanwhile, leadership changes are anticipated in the near future.([appleinsider.com](https://appleinsider.com/articles/26/08/21/apples-latest-layoffs-extend-past-just-vision-pro-development-teams/))
These layoffs show Apple is adjusting its strategy midway through its vision for immersive tech and AI. Scaling back expensive video production and rethinking gaming priorities suggest Apple is seeking financial discipline while still trying to stay competitive in emerging platforms. Key metrics to watch include any announcements around next-gen hardware milestones like the 2028 Vision Pro, and how deeply Siri’s AI revamp changes both its capabilities and team structure.
