Apple is set to introduce a striking new color option for its upcoming iPhone 18 Pro: a deep burgundy, also referred to as dark cherry. This move follows the success of the Cosmic Orange variant in the iPhone 17 Pro, which marked a departure from the company’s traditional muted color palette for its Pro models.
Historically, Apple’s Pro iPhones have been available in subdued tones like black, white, and silver. However, the introduction of Cosmic Orange in the iPhone 17 Pro signaled a shift towards more vibrant options, a strategy that resonated well with consumers. Building on this momentum, the iPhone 18 Pro is expected to be offered in three primary colors: burgundy/dark cherry, light blue, and silver. There is also speculation about a possible dark gray variant, though this remains unconfirmed.
The burgundy/dark cherry hue is anticipated to be the flagship color for the iPhone 18 Pro, taking center stage in Apple’s marketing campaigns. Leaks suggest that this shade will be a rich purple-red, reminiscent of a deep cherry color. This aligns with Apple’s recent trend of introducing bold and distinctive colors to its Pro lineup, aiming to appeal to users seeking both high-end performance and unique aesthetics.
In addition to the new color options, the iPhone 18 Pro is rumored to feature several design and hardware enhancements. Reports indicate a slight increase in the camera module size to accommodate new sensors, as well as thinner front bezels for a more immersive display experience. The device is also expected to house the new A20 Pro chip, built on a 2-nanometer process, promising improved performance and efficiency. Other anticipated features include a smaller Dynamic Island, achieved by relocating some Face ID sensors beneath the display, and a variable aperture camera system for enhanced photography capabilities.
Apple’s decision to introduce bold colors like burgundy and light blue reflects a broader strategy to differentiate its Pro models and cater to a diverse consumer base. By offering a mix of classic and vibrant color options, Apple aims to provide choices that appeal to both traditional users and those seeking a more personalized device. This approach not only enhances the aesthetic appeal of the iPhone lineup but also reinforces Apple’s commitment to innovation in both design and functionality.
