Roku has announced significant price increases for its streaming hardware, with some devices seeing hikes of up to $50. The Roku Ultra, previously priced at $100, now retails for $150, while the Roku Streaming Stick has risen from $30 to $40. These adjustments are attributed to escalating memory costs, a challenge currently affecting the tech industry.
These price changes are gradually being implemented across various retailers. On Roku’s official store, many devices are listed at their former prices but are marked as being on sale, accompanied by per-transaction purchase limits.
Roku is not alone in this trend. Other companies have also raised prices on their streaming devices. For instance, Apple has increased the cost of its Apple TV box, and Walmart has adjusted prices on its budget-friendly Google TV streaming devices.
These developments come shortly after Roku’s acquisition by Fox, a move that has garnered significant attention in the media industry.
As the tech sector grapples with supply chain disruptions and rising component costs, consumers may need to brace for further price adjustments across various devices. This situation underscores the importance of staying informed about market trends and considering the timing of tech purchases.
