Apple has initiated its annual Back to School promotion in the United States, offering gift cards with the purchase of select Mac and iPad models. This year’s offer includes a $150 gift card with any new MacBook Pro and a $100 gift card with any new MacBook Air, iPad Pro, or iPad Air. The promotion runs through August 27, 2026, and is available to eligible students, educators, and parents purchasing on behalf of students. Verification through UNiDAYS is required to access these deals.
While these offers provide some value, they are notably more limited compared to previous years. Notably, desktop Macs are excluded from the promotion, and the range of eligible products has been reduced. Additionally, the promotion started later than usual this year, launching in mid-July instead of the typical mid-June timeframe.
In contrast, third-party retailers are offering more substantial discounts on Apple products without the need for educational verification. For instance, the 11-inch iPad Air M4 is available for as low as $699, and the 13-inch iPad Pro M5 has discounts up to $300. These deals are accessible to all customers and provide immediate savings without the need for gift cards.
Given the broader range of products and more significant discounts available through third-party retailers, consumers may find better value by exploring these alternative options. It’s advisable to compare offers from various sellers to ensure the best deal, especially during the back-to-school season when multiple promotions are available.
