Pronto Revolutionizes India’s Domestic Help Sector with Rapid Expansion and Soaring Valuation
In the rapidly evolving landscape of India’s service industry, Bengaluru-based startup Pronto is making significant strides by formalizing the traditionally informal domestic help market. The company has recently secured a $25 million Series B funding round led by Epiq Capital, catapulting its valuation to $100 million. This marks a substantial increase from its $45 million valuation in August 2025 and an impressive eightfold rise from its $12.5 million valuation when it emerged from stealth mode in May 2025. Existing investors, including Glade Brook Capital, General Catalyst, and Bain Capital Ventures, also participated in this round, bringing Pronto’s total funding to approximately $40 million.
Pronto offers on-demand, structured services for everyday household chores such as mopping and utensil cleaning, providing trained and background-verified professionals to customers within about 10 minutes in several of its operational micromarkets. This rapid response positions Pronto closer to the quick-commerce model than traditional home services. Each worker, referred to as a Pro, undergoes in-person training and background verification before accepting bookings and is assigned structured shifts to ensure more predictable income compared to the informal arrangements prevalent in the sector.
The startup has experienced remarkable growth, handling 18,000 bookings daily, a significant increase from approximately 1,000 daily bookings the previous year. Founder Anjali Sardana noted that the median time between a customer’s first and second booking is just two days, with the platform’s top 10% of users placing nine or more orders per month. Pronto aims to reach 70,000 daily bookings by June.
In terms of geographic expansion, Pronto has rapidly grown from operating in one city to ten, including major metropolitan areas such as Delhi NCR, Bengaluru, and Mumbai. The number of micromarkets served has also increased from five to over 150 in the past seven months. Despite this expansion, the majority of activity remains concentrated in a few markets, with the National Capital Region accounting for about half of total bookings.
Sardana emphasized that Pronto has only begun to tap into India’s predominantly offline domestic services market, where most hiring still occurs through informal networks. She stated, I still believe that 99.99% of this market is completely offline. In aggregate, less than 100,000 people are using a service like this per day, while tens of millions of households rely on offline arrangements.
Pronto’s innovative approach and rapid growth reflect a broader trend in India’s service industry, where startups are leveraging technology to formalize and streamline traditionally informal sectors. By providing quick, reliable, and professional domestic help services, Pronto is not only meeting the growing demand for convenience among urban households but also creating more structured employment opportunities for domestic workers.
The company’s success also highlights the increasing investor interest in India’s burgeoning quick-commerce and on-demand service sectors. With substantial funding and a rapidly expanding user base, Pronto is well-positioned to continue its growth trajectory and further transform the domestic help market in India.
