Apple and Netflix Collaborate to Stream ‘Formula 1: Drive to Survive’ on Apple TV
In a groundbreaking partnership, Apple and Netflix have joined forces to bring the acclaimed documentary series Formula 1: Drive to Survive to Apple TV users. This collaboration not only grants Apple TV subscribers access to the latest season of the series but also includes live streaming rights for a significant race in May.
Season Eight Premieres on Apple TV
The eighth season of Drive to Survive is set to premiere at midnight, offering eight episodes that delve into the intricacies of the 2025 Formula One World Championship. Produced by Netflix in collaboration with Formula One, the series provides an intimate look at the lives of drivers, team principals, and the strategic decisions that shape the racing season.
Eddy Cue, Apple’s Senior Vice President of Services, expressed enthusiasm about the partnership, stating:
> We’re excited today to announce something I think that no one was expecting, and that is that we’ve teamed up with Netflix. And we’re going to make the entire season of F1: Drive to Survive, the new season, available to stream right within Apple TV itself. This is the new season eight, it drops tonight at midnight.
> In addition to that, we’ve collaborated together so that the Canadian Grand Prix, which is on May 22nd, is also going to stream on Apple TV and Netflix in the US.
> As you know, Netflix, I think, has played a pivotal role in growing F1 since the launch of Drive to Survive, and we’re thrilled to make F1 content more broadly available to new and existing US fans on both Netflix and Apple TV.
Live Streaming of the Canadian Grand Prix
A highlight of this partnership is the live streaming of the Formula 1 Canadian Grand Prix on May 22. This event will be accessible to viewers in the United States on both Apple TV and Netflix, marking a significant expansion of Formula 1 coverage across these platforms at the onset of the new racing calendar.
Apple’s Foray into Live Sports
This collaboration signifies Apple’s deeper engagement with live sports broadcasting. Starting this year, Apple TV subscribers can stream all Formula 1 races at no additional cost, reinforcing Apple’s commitment to delivering premium motorsport content. The first race of the new season, the Formula 1 Qatar Airways Australian Grand Prix 2026, is scheduled for March 7.
Background and Context
The partnership between Apple and Netflix is a strategic move that leverages the strengths of both companies. Netflix’s Drive to Survive series has been instrumental in increasing the global popularity of Formula 1, offering fans unprecedented behind-the-scenes access to the sport. By integrating this content into Apple TV, Apple aims to attract a broader audience and enhance its streaming service’s appeal.
This collaboration also reflects a broader trend in the streaming industry, where platforms are increasingly seeking exclusive content and partnerships to differentiate themselves in a competitive market. For Apple, adding live sports content is a significant step in diversifying its offerings beyond scripted series and films.
Implications for Subscribers
For Apple TV subscribers, this partnership means enhanced access to high-quality Formula 1 content. The inclusion of Drive to Survive provides an in-depth look at the sport’s dynamics, while the live streaming of races offers real-time engagement with the events. This combination caters to both new fans seeking to understand the sport and long-time enthusiasts looking for comprehensive coverage.
Future Prospects
Looking ahead, this partnership could pave the way for further collaborations between streaming platforms and sports organizations. As the demand for live sports content grows, streaming services may continue to seek exclusive rights and partnerships to attract and retain subscribers. For Apple and Netflix, this collaboration serves as a model for how two major platforms can work together to enhance content offerings and provide value to their audiences.
Conclusion
The partnership between Apple and Netflix to stream Formula 1: Drive to Survive on Apple TV marks a significant development in the streaming landscape. By combining Netflix’s acclaimed documentary series with Apple’s expanding live sports coverage, this collaboration offers subscribers a comprehensive and engaging Formula 1 experience. As the new racing season approaches, fans can look forward to an enriched viewing experience that brings them closer to the action than ever before.
