Apple TV Expands Live Sports Streaming to Bars and Restaurants Through EverPass Partnership
Apple TV has significantly broadened its live sports streaming capabilities by partnering with EverPass Media, a company specializing in delivering live sports content to commercial venues. This collaboration will enable bars, restaurants, and other public establishments to stream a variety of live sports events, including Formula 1 (F1), Major League Soccer (MLS), and Major League Baseball (MLB), enhancing the sports viewing experience for patrons nationwide.
Details of the EverPass Partnership
EverPass Media, known for supplying live sports content to commercial venues, has entered into a strategic partnership with Apple TV. This alliance will provide EverPass Core customers with access to an extensive range of live sports content at no additional cost. Alex Kaplan, CEO of EverPass Media, expressed enthusiasm about the partnership, stating, We are excited to partner with Apple and bring its premier content to EverPass, enhancing our ability to deliver must-have live sports to commercial audiences. From the continued growth of MLS and the enduring pull of MLB to Formula 1’s rapidly expanding global fanbase, Apple’s content strengthens and diversifies our library of premium offerings.
Comprehensive Sports Coverage
Through this partnership, EverPass Core customers will gain access to a diverse array of live sports content, including:
– Formula 1: Comprehensive coverage of every Grand Prix, encompassing practice sessions, qualifying rounds, and Sprint races.
– Major League Soccer: Live broadcasts of all MLS matches, featuring enhanced games, the MLS All-Star Game, Leagues Cup, MLS Cup, and more.
– Friday Night Baseball: Weekly doubleheaders of featured MLB Friday night games, complete with pre- and post-game coverage.
In addition to these offerings, EverPass customers currently have access to other major sports events, including Paramount+’s UEFA Champions League, Prime Video’s Thursday Night Football, NBA, WNBA, and more.
Apple TV’s Strategic Expansion into Sports Broadcasting
Apple TV’s foray into live sports broadcasting began in April 2022 with the introduction of Friday Night Baseball. This initiative marked the company’s initial step into live sports streaming, offering baseball fans exclusive access to MLB games. Building on this foundation, Apple secured the rights to host the MLS Season Pass less than a year later, further solidifying its presence in the sports streaming arena. In 2026, Apple TV expanded its portfolio by becoming the exclusive home for Formula 1 races in the United States, catering to the rapidly growing fanbase of the sport.
Enhancing the Viewing Experience with Multiview Feature
In May 2023, Apple TV introduced the multiview feature for Apple TV 4K users, allowing viewers to watch up to four simultaneous streams from Major League Soccer, select Major League Baseball games, and live studio shows. This customizable experience enables fans to select their preferred layout options and audio preferences, enhancing the overall viewing experience. The multiview feature underscores Apple’s commitment to providing innovative and user-friendly sports streaming options.
Future Prospects and Implications
The partnership between Apple TV and EverPass Media represents a significant advancement in the accessibility of live sports content in commercial settings. By extending its reach to bars, restaurants, and other public venues, Apple TV is not only enhancing the sports viewing experience for patrons but also providing establishments with a valuable offering to attract and retain customers. This move aligns with the broader trend of digital platforms expanding into live sports broadcasting, challenging traditional cable and satellite providers.
Moreover, Apple’s strategic investments in sports content, including the acquisition of exclusive broadcasting rights and the development of innovative features like multiview, position the company as a formidable player in the sports streaming industry. As consumer preferences continue to shift towards on-demand and streaming services, Apple’s initiatives are likely to resonate with a growing audience seeking flexible and comprehensive sports coverage.
Conclusion
Apple TV’s partnership with EverPass Media marks a pivotal moment in the evolution of live sports streaming, particularly in commercial venues. By offering an extensive range of live sports content, including F1, MLS, and MLB, to bars and restaurants, Apple TV is enhancing the accessibility and enjoyment of sports for fans across the nation. This collaboration not only benefits patrons but also provides commercial establishments with a competitive edge in attracting sports enthusiasts. As Apple continues to expand its sports broadcasting capabilities and introduce innovative features, it is poised to play a significant role in shaping the future of sports entertainment.
