Apple Expands Presence in Mumbai with New Borivali Store
Apple’s Strategic Expansion in India
Apple is set to inaugurate its sixth retail store in India, located in the Borivali area of Mumbai, on February 26, 2026, at 1 p.m. local time. This new establishment marks the company’s second outlet in Mumbai, following the success of its flagship store in the Bandra Kurla Complex (BKC). The Borivali store underscores Apple’s commitment to broadening its physical retail footprint across India, catering to a diverse and growing customer base.
Catering to a Diverse Community
Situated within the Sky City Mall, the Apple Store Borivali aims to serve a wide array of customers, including local residents, students, creative professionals, and small business owners. By offering direct, hands-on support, the store provides an alternative to online assistance, fostering a more personalized shopping experience. Apple envisions this space not only as a retail destination but also as a hub for learning and creativity, where customers can engage directly with products and knowledgeable staff.
In an official statement, Apple highlighted the store’s mission:
> Apple Borivali will serve a growing community of startups and businesses — offering a welcoming space where customers can explore Apple products, unlock creativity, and get expert support from Apple’s store team members.
Location and Accessibility
The new store is conveniently located at:
G4, Sky City Mall, Off Western Express Highway, Borivali, Mumbai, Maharashtra, 400066.
This strategic location ensures easy accessibility for customers from various parts of the city, enhancing the overall shopping experience.
Innovative Design and Customer Experience
Embracing a design inspired by the peacock—a symbol of confidence and detail—the Borivali store reflects Apple’s dedication to aesthetic excellence and cultural resonance. This design theme aligns with the visual identity introduced in recent Indian stores, creating a cohesive brand experience.
Customers visiting the store can:
– Explore and purchase the latest Apple product lineup.
– Experience new features firsthand.
– Receive expert support from Specialists, Creatives, Geniuses, and dedicated Business teams.
The store will also host daily Today at Apple sessions—free workshops covering topics such as photography, video editing, music creation, and device tips. These sessions aim to empower customers to maximize their use of Apple products.
Apple emphasized the store’s role in deepening its commitment to Indian customers:
> Together with the Apple Store online, Apple Store app and services such as Apple Pickup, Apple Trade In, Personal Setup, and help with switching to iOS, Apple Borivali deepens Apple’s commitment to customers in India.
Pre-Opening Engagements
In anticipation of the grand opening, Apple offers customers the opportunity to download exclusive wallpapers and a Mumbai-inspired playlist from the official retail page. These offerings celebrate the store’s launch and connect with the local culture.
Broader Retail Strategy in India
The opening of the Borivali store is part of Apple’s broader strategy to expand its retail presence beyond major central districts into suburban markets. This approach aims to meet the rising demand for physical support and personalized customer service in these areas.
Apple’s retail expansion in India has been marked by several significant milestones:
– Apple BKC in Mumbai: Opened in April 2023, this flagship store is located in the Bandra Kurla Complex, a central hub for finance, arts, and entertainment. The store is noted for its energy-efficient design, powered by a dedicated solar energy array, making it a carbon-neutral facility. ([macobserver.com](https://www.macobserver.com/news/apple-bkc-store-celebrates-mumbais-creativity-and-culture/?utm_source=openai))
– Apple Saket in New Delhi: Serving the capital city, this store provides customers with access to Apple’s products and services, enhancing the brand’s presence in northern India.
– Apple Koregaon Park in Pune: Catering to the tech-savvy population of Pune, this store offers a comprehensive Apple experience to customers in the region.
– Apple Hebbal in Bengaluru: Located in the tech hub of India, this store serves the city’s large community of professionals and students.
– Apple Noida at DLF Mall of India: Opened in December 2025, this store brings Apple’s retail experience to one of the busiest commercial hubs in the National Capital Region, providing easier access to in-store help, repairs, and product hands-on time. ([macobserver.com](https://www.macobserver.com/news/apple-opens-its-fifth-retail-store-in-india-at-dlf-mall-noida/?utm_source=openai))
Manufacturing and Workforce Development Initiatives
Apple’s retail growth in India is complemented by significant investments in manufacturing and workforce development:
– Foxconn’s Investment: Apple’s primary manufacturing partner, Foxconn, has invested $1.5 billion into its India operations, supporting the expansion of production capacity and aligning with Apple’s strategy to diversify its supply chain. ([macobserver.com](https://www.macobserver.com/news/apple-supplier-foxconn-invests-1-5-billion-in-india/?utm_source=openai))
– Education Hub in Bengaluru: Apple has launched an Education Hub to train and upskill factory workers across its supply chain in India. The center offers courses in digital literacy, Swift coding, and modern manufacturing tools, aiming to support long-term career growth for thousands of supplier employees. ([macobserver.com](https://www.macobserver.com/news/apple-opens-new-education-hub-to-train-factory-workers-across-india/?utm_source=openai))
Conclusion
The launch of the Apple Store Borivali signifies a pivotal moment in Apple’s expansion within India. By establishing a presence in suburban markets and investing in local communities, Apple demonstrates its commitment to providing personalized customer experiences and supporting the country’s economic growth. As Apple continues to broaden its retail and manufacturing footprint, Indian consumers can anticipate enhanced access to products, services, and educational opportunities, further solidifying the brand’s presence in the region.
