Meta’s Vibes App: Pioneering AI-Generated Video Content
Meta is currently testing a standalone application for its AI-driven video platform, Vibes. Initially launched in September 2025 within the Meta AI app, Vibes enables users to create and share short-form videos generated by artificial intelligence. This dedicated app aims to provide a more immersive experience, positioning itself as a direct competitor to OpenAI’s Sora, another AI-generated video and social platform introduced shortly after Vibes.
The Vibes platform offers users the ability to generate videos from scratch or remix existing content found in their feed. Before publishing, creators can enhance their videos by adding new visuals, layering in music, and adjusting styles to suit their preferences. Once finalized, these videos can be shared directly on the Vibes feed, sent via direct message, or cross-posted to Instagram and Facebook Stories and Reels.
Meta reports that Vibes has experienced strong early traction, with increasing user engagement in creating, discovering, and sharing AI-generated videos. The company believes that a standalone app will offer a more focused and immersive environment for users, facilitating enhanced creation and interaction. This move reflects Meta’s commitment to expanding its AI capabilities and providing innovative tools for content creation.
In addition to the Vibes app, Meta is exploring premium subscription models across its platforms, including Facebook, Instagram, and WhatsApp. These subscriptions aim to unlock exclusive features and expanded AI capabilities, offering users more control over their sharing and connection experiences. While Vibes has been free since its inception, Meta plans to introduce a freemium model, allowing users to subscribe for additional video creation opportunities each month. These test subscriptions are expected to launch in the coming months.
The development of the Vibes app is part of Meta’s broader strategy to enhance its AI offerings and compete with other AI-driven platforms. By providing a dedicated space for AI-generated video content, Meta aims to cater to the growing demand for innovative and personalized digital experiences.
