F1: The Movie Shatters Records as Apple TV’s Most-Watched Film
Apple has proudly announced that F1: The Movie has become the most-watched film in Apple TV’s history, surpassing previous hits like CODA, Finch, and Killers of the Flower Moon. This milestone underscores the film’s widespread appeal and the effectiveness of Apple’s strategic release and marketing efforts.
A Star-Studded Cast and Authentic Storytelling
F1: The Movie features Brad Pitt as Sonny Hayes, a seasoned Formula 1 driver making a dramatic return to the racing world. The film’s authenticity is heightened by its unique production approach, with scenes filmed during actual Grand Prix weekends, providing viewers with an immersive experience that captures the essence of the sport.
Strategic Release and Marketing
Apple’s innovative release strategy played a pivotal role in the film’s success. The journey began with an advanced IMAX screening in June 2025, followed by a private showing at the Cannes Film Festival, attended by real F1 drivers. This built significant anticipation leading up to its international theatrical release. The film’s digital release in August 2025, followed by DVD, Blu-ray, and Ultra HD Blu-ray formats in October, further expanded its reach. Finally, on December 12, 2025, F1: The Movie became available to Apple TV subscribers, culminating in its record-breaking viewership.
Box Office Triumph
The film’s theatrical run was nothing short of spectacular, grossing over $630 million worldwide. This achievement not only set a new benchmark for Apple Original Films but also marked the highest-grossing film of Brad Pitt’s illustrious career. The film’s return to IMAX theaters in August 2025 further solidified its box office dominance.
Critical Acclaim and Award Nominations
Beyond commercial success, F1: The Movie has garnered critical acclaim, earning four nominations at the 98th Academy Awards, including Best Picture, Film Editing, Sound, and Visual Effects. Additionally, the film received three Grammy nominations for its compelling soundtrack, featuring artists like Tate McRae and Chris Stapleton. The American Cinema Editors also recognized the film’s exceptional editing, nominating it for Best Edited Feature Film (Drama, Theatrical).
A New Era for Apple TV
The unprecedented success of F1: The Movie signifies a new era for Apple TV, demonstrating its ability to produce and distribute content that resonates with a global audience. The film’s blend of high-octane action, authentic storytelling, and strategic marketing has set a new standard for streaming platforms, positioning Apple TV as a formidable player in the entertainment industry.
