Article Title: Apple Accuses European Commission of ‘Political Delay Tactics’ Over App Store Changes
Apple has recently accused the European Commission (EC) of employing political delay tactics to obstruct the implementation of proposed changes to its App Store policies. This assertion comes in response to MacPaw’s decision to discontinue its alternative iOS app marketplace, Setapp Mobile, within the European Union (EU), citing the complexity of Apple’s business terms as a primary factor.
In a statement provided to Bloomberg, Apple expressed its frustration:
> The European Commission has refused to let us implement the very changes that they requested. In October, we submitted a formal compliance plan and they have yet to respond. The EC is using political delay tactics to mislead the public, move the goal posts, and unfairly target an American company with burdensome investigations and onerous fines.
Background on Setapp Mobile’s EU Exit
MacPaw has announced plans to cease operations of Setapp Mobile in the EU by February 16, 2026. The company attributed this decision to complex business terms that don’t fit Setapp’s current business model, though it did not provide further specifics. This move underscores the challenges faced by alternative app marketplaces in navigating Apple’s fee structures and compliance requirements within the EU.
The Digital Markets Act and Its Implications
The Digital Markets Act (DMA), enforced by the European Commission, mandates that major tech companies, including Apple, allow for greater competition and interoperability within their platforms. This legislation has compelled Apple to permit alternative app marketplaces in the EU. However, the implementation of these changes has been fraught with contention.
European Commission’s Stance
According to information obtained by Bloomberg, the European Commission is preparing to hold Apple accountable for Setapp’s withdrawal from the EU market. The EC reportedly plans to state:
> Apple has not rolled out changes to address the key issues concerning its business terms, including their complexity.
This indicates a growing rift between Apple and the EC regarding the interpretation and execution of the DMA’s requirements.
Apple’s Perspective on Business Terms and Demand
Apple contends that its inability to simplify EU business terms stems from the European Commission’s reluctance to approve the proposed changes. The company also argues that there is minimal demand for alternative app marketplaces in Europe, suggesting that Setapp’s shutdown is not a direct consequence of Apple’s policies.
Historical Context and Ongoing Tensions
This dispute is the latest in a series of conflicts between Apple and European regulators. In March 2025, Apple faced a €500 million fine for violating the DMA by restricting app developers from informing users about alternative payment options outside the App Store. Additionally, Apple has appealed against the DMA’s interoperability rules, labeling them as deeply flawed and a threat to user security.
Conclusion
The ongoing discord between Apple and the European Commission highlights the complexities of implementing regulatory changes in the tech industry. As both parties continue to navigate these challenges, the future of app distribution and competition within the EU remains uncertain.
