Bad Bunny to Headline 2026 Super Bowl Halftime Show: A Milestone for Latin Music
In a groundbreaking announcement, Bad Bunny, the Puerto Rican reggaeton and Latin trap sensation, has been confirmed as the headliner for the Super Bowl LX Halftime Show, scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California. This historic performance marks the first time a Latino and Spanish-speaking artist will lead the halftime festivities, underscoring the growing influence of Latin music on the global stage.
A Historic Announcement
The NFL, in collaboration with Apple Music and Jay-Z’s Roc Nation, unveiled Bad Bunny as the halftime performer during the halftime of NBC’s Sunday Night Football broadcast on September 28, 2025. In a statement, Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, expressed profound pride in representing his culture:
This is for my people, my culture, and our history. ([forbes.com](https://www.forbes.com/sites/veronicavillafane/2025/09/29/with-bad-bunny-headlining-super-bowl-2026-latin-music-takes-center-stage/?utm_source=openai))
He also shared his excitement on social media, posting a video of himself sitting atop a goalpost on a beach, accompanied by the caption:
Super Bowl LX. Bay Area. February 2026. ([pitchfork.com](https://pitchfork.com/news/bad-bunny-to-play-2026-super-bowl-halftime-show/?utm_source=openai))
A Rising Star’s Journey
At 31, Bad Bunny has ascended to global stardom, becoming the most-streamed artist on Spotify. His music, a fusion of reggaeton, Latin trap, and other genres, has resonated with audiences worldwide. His recent album, Debí Tirar Más Fotos, released in January 2025, quickly climbed to No. 1 on the Billboard 200. ([washingtonpost.com](https://www.washingtonpost.com/entertainment/music/2025/09/28/bad-bunny-super-bowl-lx-halftime-show/?utm_source=openai))
Prior to this announcement, Bad Bunny completed a record-breaking 31-night concert series titled No Me Quiero Ir de Aquí (I Don’t Want to Leave Here) in Puerto Rico. This residency drew over half a million fans and significantly boosted the island’s economy. The final concert commemorated the eighth anniversary of Hurricane Maria, with Amazon streaming the closing show worldwide, highlighting his commitment to his homeland. ([forbes.com](https://www.forbes.com/sites/veronicavillafane/2025/09/29/with-bad-bunny-headlining-super-bowl-2026-latin-music-takes-center-stage/?utm_source=openai))
Cultural Significance
Bad Bunny’s selection as the Super Bowl halftime headliner is more than a personal achievement; it symbolizes the increasing prominence of Latin music and culture in mainstream American entertainment. Shawn Jay-Z Carter, founder of Roc Nation, praised Bad Bunny’s impact:
What Benito has done and continues to do for Puerto Rico is truly inspiring. ([pitchfork.com](https://pitchfork.com/news/bad-bunny-to-play-2026-super-bowl-halftime-show/?utm_source=openai))
This performance is anticipated to be a vibrant celebration of Latin heritage, reflecting the artist’s dedication to his roots and his desire to share them with a global audience.
Super Bowl LX Details
Super Bowl LX is set to take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California. This marks the third time the Super Bowl will be held in the San Francisco Bay Area. The game will be broadcast live at 6:30 p.m. ET on NBC in the U.S. and streamed on Peacock. International viewers can access the broadcast through various channels, including Channel 5 in the U.K., 7plus in Australia, and TVNZ+ in New Zealand. ([tomsguide.com](https://www.tomsguide.com/entertainment/streaming/watch-super-bowl-2026?utm_source=openai))
Anticipation Builds
As the Super Bowl approaches, anticipation for Bad Bunny’s performance continues to build. Fans and critics alike are eager to see how he will bring his unique style and cultural flair to one of the most-watched events in the world. This performance is expected to be a landmark moment, not only in Bad Bunny’s career but also in the representation of Latin music on a global platform.
