Amazon Unveils Enhanced Fire TV Experience and Introduces Ember Artline Lifestyle Televisions
At the Consumer Electronics Show (CES) 2026, Amazon has announced significant updates to its Fire TV platform, aiming to streamline content discovery and enhance user engagement. The company introduced a redesigned Fire TV interface, a revamped mobile application, and its inaugural lifestyle television series, the Amazon Ember Artline.
Redesigned Fire TV Interface
The new Fire TV user interface (UI) has been overhauled to offer a cleaner and more efficient browsing experience. Recognizing that users often spend considerable time searching for content, Amazon has restructured the UI to reduce this friction. The updated design features rounded corners, consistent typography, and optimized spacing, resulting in a less cluttered appearance. Users can now pin up to 20 apps on the home screen, a significant increase from the previous limit of six, facilitating quicker access to preferred applications. Additionally, navigation has been simplified with clear categories such as Movies, TV, Live TV, Sports, and News, allowing users to find content more intuitively. ([techcrunch.com](https://techcrunch.com/2026/01/05/amazon-revamps-fire-tv-launches-its-own-artline-televisions-with-frames/?utm_source=openai))
Under the hood, Amazon has rebuilt the Fire TV’s software architecture to enhance performance, achieving speed improvements of up to 20-30%. This ensures that users can navigate the platform more swiftly and enjoy a more responsive experience. ([aboutamazon.com](https://www.aboutamazon.com/news/devices/new-fire-tv-upgrades-features-2026/?utm_source=openai))
Enhanced Fire TV Mobile App
Complementing the UI redesign, Amazon has updated the Fire TV mobile app to serve as more than just a remote control. The app now allows users to browse content, manage watchlists, and initiate playback directly on their televisions. This enhancement provides a seamless second-screen experience, enabling users to discover and control content from their mobile devices. ([aboutamazon.com](https://www.aboutamazon.com/news/devices/new-fire-tv-upgrades-features-2026/?utm_source=openai))
Introduction of Amazon Ember Artline Televisions
In a move to blend technology with home aesthetics, Amazon has unveiled the Amazon Ember Artline, its first lifestyle television series. These 4K QLED TVs are designed to function both as high-quality displays and as digital art frames when not in use. Available in 55-inch and 65-inch models, the Artline TVs feature a matte screen to reduce glare and support HDR formats like Dolby Vision and HDR10+. ([gadgets360.com](https://www.gadgets360.com/tv/news/amazon-fire-tv-os-redesign-artline-tv-launch-features-ces-2026-10379608?utm_source=openai))
A standout feature of the Artline series is the Ambient Experience, which transforms the TV into a digital canvas displaying artwork or personal photos when idle. Users can access a library of over 2,000 curated artworks, ranging from classic paintings to modern abstract pieces. The TVs are equipped with Omnisense motion-sensing technology, enabling them to detect room presence and automatically switch to art mode when someone enters the room. ([gadgets360.com](https://www.gadgets360.com/tv/news/amazon-fire-tv-os-redesign-artline-tv-launch-features-ces-2026-10379608?utm_source=openai))
To further personalize the experience, Amazon has introduced an AI-powered feature that analyzes up to four photos of a room’s decor and suggests art themes and visuals that complement the interior style. This ensures that the displayed artwork harmonizes with the user’s living space. ([aboutamazon.com](https://www.aboutamazon.com/news/devices/new-fire-tv-upgrades-features-2026/?utm_source=openai))
The Artline TVs come with a choice of 10 magnetic frame finishes, including Walnut, Ash, Teak, Black Oak, Matte White, Midnight Blue, Fig, Pale Gold, Graphite, and Silver, allowing users to match the TV’s appearance to their home decor. ([aboutamazon.com](https://www.aboutamazon.com/news/devices/new-fire-tv-upgrades-features-2026/?utm_source=openai))
Integration of Alexa+
Both the redesigned Fire TV interface and the Ember Artline TVs feature deep integration with Alexa+, Amazon’s generative AI-powered assistant. Alexa+ offers personalized content recommendations, allows users to jump to specific scenes in movies, and can even generate AI-created background art through natural voice commands. This integration aims to provide a more intuitive and engaging user experience. ([aboutamazon.com](https://www.aboutamazon.com/news/devices/new-fire-tv-upgrades-features-2026/?utm_source=openai))
Availability and Pricing
The new Fire TV interface and mobile app will begin rolling out in February on select Fire TV devices in the U.S., including the Fire TV Stick 4K Plus, Fire TV Stick 4K Max (2nd Gen), and Fire TV Omni Mini-LED Series. Broader international availability is expected later in the spring. ([aboutamazon.com](https://www.aboutamazon.com/news/devices/new-fire-tv-upgrades-features-2026/?utm_source=openai))
The Amazon Ember Artline TVs are set to launch this spring in the U.S., Canada, Germany, and the UK. They will be available in sizes ranging from 55 to 65 inches, with prices starting at $899. Customers can sign up to receive notifications when the Artline TVs become available for purchase. ([aboutamazon.com](https://www.aboutamazon.com/news/devices/new-fire-tv-upgrades-features-2026/?utm_source=openai))
Conclusion
Amazon’s latest announcements at CES 2026 reflect its commitment to enhancing the home entertainment experience by integrating advanced technology with user-centric design. The redesigned Fire TV interface and mobile app aim to simplify content discovery, while the Ember Artline televisions offer a harmonious blend of functionality and aesthetics, transforming traditional TVs into dynamic pieces of art that complement modern living spaces.
