Citi Elevates Apple Stock Target Amidst Robust iPhone 17 Sales and Siri Enhancements
Apple Inc. is experiencing a remarkable surge in its stock valuation, driven by the exceptional performance of the iPhone 17 and significant advancements in its Siri technology. Citi analysts have responded to these developments by reaffirming their buy rating and elevating the stock’s target price from $315 to $330.
As of December 9, 2025, Apple’s stock closed at $277.18. The revised target suggests a potential 19% increase, a notable rise from the previously projected 13%. This optimistic outlook is largely attributed to the iPhone 17’s unprecedented sales figures, which have propelled Apple to a record-breaking year.
The iPhone 17 has captivated consumers, leading to a significant uptick in sales. This surge is primarily driven by users upgrading from older models, particularly those who purchased the iPhone 12 and 13 during the COVID-19 pandemic. Citi analysts project iPhone shipments to reach 244 million units in 2025, 247 million in 2026, and 261 million in 2027. These figures underscore a robust and sustained demand for Apple’s flagship product.
Jim Cramer, host of CNBC’s Mad Money, has lauded the iPhone 17, stating, We’ve been saying the iPhone 17 is unbelievable. As long as Apple makes the best products, people will buy them. This sentiment reflects the widespread acclaim and consumer enthusiasm surrounding the latest iPhone iteration.
In addition to hardware success, Apple is making significant strides in artificial intelligence. The company is reportedly nearing a partnership with Google to integrate advanced AI technology into Siri. This collaboration aims to enhance Siri’s capabilities, delivering a more powerful and responsive user experience. Citi analysts commented, We believe the partnership could enable Apple to deliver a more powerful Siri as promised while giving the company time to keep developing its own model.
Apple’s financial performance further reflects its upward trajectory. In the fourth quarter of 2025, the company reported record-breaking revenues, including an all-time high for services at $28.8 billion and a fourth-quarter iPhone revenue record of $49.02 billion. These figures highlight the company’s ability to capitalize on both product sales and service offerings.
Other financial institutions have also adjusted their outlooks in response to Apple’s strong performance. Wedbush raised its price target to $310, citing stronger-than-expected demand for the iPhone 17 lineup. Similarly, Morgan Stanley increased its target, emphasizing the potential of upcoming models, including a foldable iPhone expected in 2026.
Looking ahead, Apple’s strategic initiatives, including the integration of advanced AI into Siri and the anticipated launch of innovative products, position the company for sustained growth. The combination of strong product sales, technological advancements, and strategic partnerships underscores Apple’s resilience and adaptability in a competitive market.
