Google Affirms No Plans to Introduce Ads in Gemini App Amidst Rapid User Growth
In recent developments, Google’s Gemini app has been at the center of discussions regarding potential advertising integrations. A report from AdWeek suggested that Google intended to introduce advertisements into its AI chatbot, Gemini, by 2026. This move was purportedly separate from the existing ads in AI Mode and AI Overviews.
However, Google has firmly refuted these claims. Dan Taylor, Google’s Vice President of Global Ads, addressed the issue directly, stating, There are no ads in the Gemini app and there are no current plans to change that. He further criticized the report, attributing it to uninformed, anonymous sources who are making inaccurate claims. This sentiment was echoed by Google’s AdLiaison account, which emphasized that while ads are present in AI Overviews in the U.S. and are expanding to more English-speaking countries, there are no current plans to introduce ads into the Gemini app itself.
This clarification comes at a time when Gemini is experiencing significant growth. As of October 2025, the app boasts over 650 million monthly active users, a substantial increase from 350 million earlier in the year. A notable contributor to this surge is the Nano Banana feature, which alone attracted 23 million new users.
The Gemini app has undergone several transformations and updates over the past year:
– Branding Changes: In June 2025, Google streamlined the app’s branding by retiring the Gemini Pro and Gemini Ultra labels, opting for a unified Gemini brand. This change aimed to simplify user experience and reflect the app’s comprehensive capabilities.
– User Accessibility Enhancements: March 2025 saw the removal of the mandatory Google Account sign-in requirement for the Gemini app. This adjustment allows users to access the chat interface directly, even in Incognito Mode, broadening the app’s accessibility.
– Feature Expansions: The Saved Info feature, initially exclusive to Gemini Advanced subscribers, was rolled out to all users in February 2025. This feature enables users to input personal preferences, allowing Gemini to tailor its responses accordingly.
– Subscription Tiers and Limits: In May 2025, Google introduced the AI Pro and AI Ultra subscription tiers, each offering varying levels of access to advanced models and features. These tiers cater to users with different needs, from casual interactions to more intensive usage.
– Integration with Google Workspace: Gemini’s integration into Google Workspace has been a focal point, offering AI-driven features across services like Gmail, Drive, and Docs. However, some administrators have noted challenges in disabling these features without consulting Google support.
– User Experience Refinements: In February 2024, Google acknowledged user feedback regarding the absence of certain Assistant features in Gemini. The company has since been working on addressing these gaps to enhance the overall user experience.
As Gemini continues to evolve and expand its user base, Google’s commitment to maintaining an ad-free environment within the app underscores its dedication to providing a seamless and user-centric experience. The company’s proactive approach to addressing user feedback and implementing enhancements positions Gemini as a leading AI chatbot in the market.
