Evercore Elevates Apple’s Stock Target to $300 Amid Robust iPhone 17 Demand
In a recent move reflecting confidence in Apple’s market performance, investment firm Evercore has increased its stock price target for Apple Inc. to $300. This adjustment follows Apple’s latest earnings report and optimistic projections for the upcoming quarter, particularly highlighting the strong demand for the iPhone 17 series.
This marks the third upward revision by Evercore in just over a month, underscoring the firm’s positive outlook on Apple’s trajectory. On September 9, 2025, Evercore initially raised its target price from $250 to $260, citing the anticipated success of the iPhone 17 lineup, especially the newly introduced iPhone Air. The firm believed that the iPhone Air’s innovative design and features would stimulate a significant upgrade cycle among consumers. ([appleinsider.com](https://appleinsider.com/articles/25/09/09/evercore-hikes-apple-stock-target-to-260-on-iphone-air-upgrade-hopes?utm_source=openai))
Subsequently, on September 26, 2025, Evercore further elevated its target to $290. This adjustment was based on data from a comprehensive consumer survey involving nearly 4,000 U.S. participants. The survey revealed that while the iPhone Air garnered less interest, with fewer than 10% of respondents planning to purchase it—primarily due to concerns over battery life and its single-camera setup—the iPhone 17 Pro and iPhone 17 Pro Max models were in high demand. Notably, 56% of those surveyed expressed intentions to buy one of these Pro models, often opting for configurations with higher RAM capacities. ([appleinsider.com](https://appleinsider.com/articles/25/09/26/evercore-hikes-apple-stock-target-to-290-on-iphone-17-pro-max-sales-strength?utm_source=openai))
The latest increase to a $300 target price is attributed to the sustained and growing demand for the iPhone 17 series. Apple’s strategic focus on enhancing hardware features in the iPhone 17 models, rather than solely emphasizing software advancements like Apple Intelligence, appears to have resonated well with consumers. This approach has not only bolstered sales but also reinforced investor confidence in Apple’s ability to drive growth through product innovation.
Evercore’s series of target price adjustments reflect a broader trend among investment firms recognizing Apple’s robust performance and strategic direction. For instance, on October 22, 2025, Wells Fargo raised its Apple stock price target from $245 to $290, anticipating a strong fourth quarter driven by iPhone 17 sales and future prospects for Apple Intelligence. ([appleinsider.com](https://appleinsider.com/articles/25/10/22/wells-fargo-hikes-aapl-target-to-290-on-high-ai-expectations?utm_source=openai))
Similarly, on October 31, 2025, JP Morgan increased its price target for Apple to $305, marking the second raise within a week. This decision was influenced by Apple’s momentum stemming from iPhone 17 demand and strong guidance for the December quarter. ([appleinsider.com](https://appleinsider.com/articles/25/10/31/jp-morgan-hikes-apple-stock-target-to-305-second-increase-in-a-week?utm_source=openai))
These consistent upward revisions by multiple investment firms underscore a collective confidence in Apple’s market position and its ability to capitalize on consumer demand through strategic product offerings.
