Apple’s iPhone 17 Success Propels Wedbush to Raise Price Target to $320
Investment firm Wedbush has elevated its 12-month price target for Apple Inc. to $320, up from the previous $310, following the robust performance of the iPhone 17 series and sustained growth in Apple’s services sector.
The iPhone 17 lineup, launched in September 2025, has exceeded initial sales projections, particularly the Pro models, which have seen unprecedented demand. Supply chain analyses indicate that shipping times for these models are extending, suggesting that Apple may increase production by approximately 20% to meet consumer demand. ([appleinsider.com](https://appleinsider.com/articles/25/09/22/iphone-17-boom-inspires-investors-wedbush-hikes-aapl-target-to-310?utm_source=openai))
A significant factor contributing to this surge is the substantial base of iPhone users with devices over four years old. Out of 1.5 billion iPhones in use globally, about 315 million fall into this category, creating a ripe market for upgrades. ([appleinsider.com](https://appleinsider.com/articles/25/09/22/iphone-17-boom-inspires-investors-wedbush-hikes-aapl-target-to-310?utm_source=openai))
The introduction of the iPhone Air has also played a pivotal role in this growth. Positioned between the standard and premium models, the iPhone Air has garnered more interest than anticipated, especially in the U.S. market. This model’s appeal lies in its balance of advanced features and affordability, making it an attractive option for a broad range of consumers. ([appleinsider.com](https://appleinsider.com/articles/25/09/22/iphone-17-boom-inspires-investors-wedbush-hikes-aapl-target-to-310?utm_source=openai))
Wedbush’s analysis also highlights the resilience of Apple’s services segment, which continues to show double-digit growth. This consistent performance underscores the company’s ability to diversify its revenue streams beyond hardware sales. ([appleinsider.com](https://appleinsider.com/articles/23/12/10/wedbush-raises-resilient-apples-price-target-to-250?utm_source=openai))
In summary, the combination of a successful iPhone 17 launch, the strategic introduction of the iPhone Air, and robust services growth has led Wedbush to raise its Apple stock price target to $320. This optimistic outlook reflects confidence in Apple’s capacity to sustain its growth trajectory in the competitive tech landscape.
