Super.money, a financial services platform spun off from Walmart-owned Flipkart, has recently partnered with payments infrastructure firm Juspay to expand its direct-to-consumer (D2C) checkout capabilities. This collaboration aims to streamline online transactions and position Super.money to achieve $100 million in annual revenue by 2026.
In October 2025, Super.money introduced Super.money Breeze, a D2C checkout solution designed to offer merchants a seamless, one-click purchasing experience. This service eliminates the need for one-time passwords and repetitive logins, thereby accelerating the online shopping process. While Super.money did not publicly disclose its technology partners for this initiative, it has been revealed that Juspay is providing the underlying payments infrastructure for Breeze.
This partnership is strategically significant for both entities. For Super.money, integrating Juspay’s technology facilitates access to a broader customer base and enhances its visibility among D2C brands. This move extends Super.money’s reach beyond Flipkart’s existing user network, aiding in establishing a distinct identity within the competitive e-commerce landscape.
For Juspay, this collaboration marks a pivotal step in regaining its foothold in the Indian payments sector. Earlier in 2025, Juspay faced challenges when major payment gateways, including Razorpay and Cashfree Payments, transitioned away from its services, opting to develop their own in-house payment processing solutions. This shift led to a decline in Juspay’s merchant base and complicated its fundraising efforts, with the company’s latest funding round amounting to $60 million—significantly lower than the anticipated $100 million.
Historically, Juspay has been a preferred backend partner for payment aggregators, assisting in reducing transaction failures through its payment routing platform. The company has maintained long-standing relationships with clients like Amazon and secured a payment aggregator license from the Reserve Bank of India in 2024. However, the intensifying competition in India’s digital payments arena has prompted players like Razorpay, Cashfree, and Flipkart’s spinoff PhonePe to minimize reliance on third-party providers, favoring direct merchant relationships.
Super.money’s decision to collaborate with Juspay deviates from the prevailing trend of payment companies developing proprietary infrastructure. For Super.money, a relatively new entrant in the fintech space, this partnership offers a rapid pathway to integrate D2C services without the need to build comprehensive payment capabilities internally. It also underscores Super.money’s commitment to enhancing consumer transaction experiences and increasing the volume of payments processed through its platform.
This alliance reflects a strategic effort by both companies to navigate the evolving digital payments landscape in India. By leveraging each other’s strengths, Super.money and Juspay aim to deliver more efficient and user-friendly payment solutions, thereby strengthening their positions in the market.
