Apple is reportedly planning to integrate advanced Color Filter on Encapsulation (CoE) display technology into its upcoming Vision Air headset and the 20th Anniversary iPhone, both slated for release in 2027. This move aims to produce thinner, brighter, and more efficient displays, aligning with Apple’s ongoing pursuit of design excellence and technological innovation.
The Evolution of Display Technology
Traditionally, smartphone displays consist of multiple layers, each serving distinct functions such as display output, touch sensitivity, reflection filtering, and scratch protection. While these layers are essential, they contribute to increased device thickness and reduced light transmission, impacting overall display brightness and efficiency.
Over the years, manufacturers have strived to consolidate these layers to create slimmer and more luminous displays. Samsung, for instance, has employed CoE technology in its foldable smartphones, merging the light-emitting and color-filtering functions into a single glass substrate. This innovation not only reduces display thickness but also enhances brightness and energy efficiency.
Apple’s Adoption of CoE Technology
According to industry reports, Apple plans to incorporate CoE technology into its Vision Air headset and at least one iPhone model in 2027. This strategic decision underscores Apple’s commitment to delivering cutting-edge display solutions across its product lineup.
The Vision Air, anticipated to be a more affordable and lightweight version of the Vision Pro, is expected to benefit significantly from CoE technology. By integrating CoE, Apple aims to achieve a thinner and more comfortable headset design without compromising display quality.
Similarly, the 20th Anniversary iPhone is poised to showcase Apple’s design prowess by potentially eliminating bezels and achieving a seamless, edge-to-edge display. This design ambition aligns with former Chief Design Officer Jony Ive’s vision of an iPhone resembling a single slab of glass.
Industry Implications and Competitive Dynamics
Samsung, a pioneer in CoE technology, is reportedly keen to implement this innovation in its non-folding smartphones before supplying CoE displays to Apple. An industry official noted, Apple plans to apply CoE to bar-type smartphones in 2027 to celebrate the 20th anniversary of the iPhone launch, emphasizing Samsung’s intent to adopt the technology ahead of Apple.
This development highlights the competitive landscape of the smartphone industry, where leading companies continually strive to outpace each other in technological advancements. Apple’s adoption of CoE technology signifies its dedication to enhancing user experience through superior display performance and device aesthetics.
Conclusion
Apple’s integration of CoE display technology into the Vision Air headset and the 20th Anniversary iPhone marks a significant milestone in the evolution of its product designs. By embracing this advanced technology, Apple aims to deliver thinner, brighter, and more efficient devices, reinforcing its position at the forefront of innovation in the consumer electronics industry.
