In anticipation of Apple’s 50th anniversary in 2026, esteemed technology journalist David Pogue has authored a comprehensive 600-page volume titled Apple: The First 50 Years. This meticulously researched book, adorned with 360 full-color photographs, offers an in-depth exploration of Apple’s journey from its inception to its current status as a global technology leader.
A Deep Dive into Apple’s Evolution
Scheduled for release on March 17, 2026, by Simon & Schuster, Pogue’s work delves into the multifaceted history of Apple. The narrative encompasses the company’s humble beginnings, its near-collapse, and its resurgence under the visionary leadership of Steve Jobs. The book also examines Apple’s trajectory under CEO Tim Cook, highlighting its ascent to becoming the world’s most valuable company.
Exclusive Insights from Key Figures
Pogue’s extensive research includes interviews with 150 pivotal individuals who have influenced Apple’s path. Notable contributors include co-founder Steve Wozniak, former CEO John Sculley, and renowned designer Jony Ive. These firsthand accounts provide readers with unique perspectives on the company’s internal dynamics and strategic decisions.
Unveiling Successes and Setbacks
Apple: The First 50 Years offers a balanced portrayal of the company’s history, celebrating monumental successes such as the sale of 450 million iPods, 700 million iPads, and 2.2 billion iPhones. Simultaneously, it candidly addresses less successful ventures like the Lisa computer, Apple III, and MobileMe, providing a holistic view of the company’s endeavors.
Challenging Established Narratives
Pogue’s narrative seeks to dispel longstanding myths surrounding Apple. For instance, he challenges the popular belief that the company originated in a garage and clarifies that John Sculley did not terminate Steve Jobs’ employment. Additionally, Pogue presents the intriguing assertion that the Newton device played a crucial role in saving Apple, a claim that invites further exploration.
Author’s Credentials and Upcoming Engagements
David Pogue brings a wealth of experience to this project. As a seven-time Emmy Award winner for his contributions to CBS Sunday Morning, a five-time TED speaker, and a host of twenty NOVA specials on PBS, Pogue has established himself as a leading voice in technology journalism. His previous works, including the Missing Manual series, have been lauded for their clarity and depth.
In conjunction with the book’s release, Pogue plans to embark on a U.S. tour to discuss Apple: The First 50 Years. While specific dates and locations have yet to be announced, these events promise to offer further insights into the book’s content and the author’s perspectives on Apple’s legacy.
Availability and Pre-Order Information
Apple: The First 50 Years will be available in hardcover format, retailing for $50. Readers eager to secure a copy can pre-order the book through various retailers, including Simon & Schuster, Apple Books, and Barnes & Noble. The book is also slated for release in audiobook format, providing an alternative for those who prefer an auditory experience.
Conclusion
David Pogue’s Apple: The First 50 Years stands as a testament to Apple’s enduring impact on technology and culture. Through meticulous research, exclusive interviews, and a commitment to uncovering the truth, Pogue offers readers a comprehensive and engaging account of a company that has continually redefined innovation.
