On September 19, 2025, Apple marked the global release of its latest products, including the iPhone 17, iPhone Air, Apple Watch Series 11, and AirPods Pro 3. The iconic Fifth Avenue Apple Store in New York City became the epicenter of these celebrations, drawing significant attention from both consumers and company leadership.
A Vibrant Atmosphere at Fifth Avenue
The Fifth Avenue store buzzed with excitement as customers gathered to experience Apple’s newest offerings firsthand. The store’s unique architectural design, featuring a glass cube entrance, provided a fitting backdrop for the event. Apple CEO Tim Cook and Senior Vice President of Retail + People Deirdre O’Brien were present, engaging with attendees and emphasizing the company’s commitment to customer experience. Alan Dye, Vice President of Human Interface Design, also attended, highlighting the importance of design in Apple’s product lineup.
Product Highlights
The iPhone 17 introduces a 6.3-inch ProMotion display with always-on capability, powered by the A19 chip. It features a 48-megapixel ultra-wide lens and a new Center Stage selfie camera. The iPhone Air stands out with its ultra-thin 5.6mm design, titanium sides, and a 6.5-inch display. It is powered by the A19 Pro chip and is eSIM-only. The Apple Watch Series 11 and AirPods Pro 3 also debuted, offering enhanced features and performance.
Global Availability and Customer Engagement
Apple’s website provided information on in-store availability, with many locations offering same-day pickup for the new devices. The Fifth Avenue store’s event underscored Apple’s dedication to creating memorable experiences for its customers, fostering a sense of community and excitement around its product launches.
