In an era where digital interactions are increasingly prevalent, the challenge of loneliness has become more pronounced. Berlin-based AI gaming startup Born is addressing this issue by creating social AI companions designed to foster real-world connections. The company recently announced a successful $15 million Series A funding round, bringing its total capital raised to $25 million. This round saw participation from notable investors such as Accel, Tencent, and Laton Ventures.
Born’s flagship product, Pengu, is an application that allows users to co-parent a virtual pet. Unlike traditional virtual pets, Pengu emphasizes shared experiences by encouraging collaboration between users, such as friends or romantic partners. This cooperative approach aims to strengthen real-world relationships through joint digital activities. The app operates on a freemium model, offering a Pengu Pass subscription that unlocks additional features. To date, Pengu has attracted over 15 million users globally. However, the company has not disclosed the number of paying subscribers, a critical metric for assessing the viability of consumer subscription services.
CEO and co-founder Fabian Kamberi has expressed concerns about existing AI companions, stating that many are designed to be exploitative and promote isolation by fostering one-to-one relationships with AI chatbots. He believes that such designs exacerbate the loneliness epidemic rather than alleviate it. Born’s approach focuses on creating shared experiences that enhance real-world bonds, positioning AI companions as tools for social engagement rather than isolation.
The recent funding will enable Born to expand its offerings by introducing new characters within the Pengu app. One upcoming addition is a cute digital companion that also serves as a learning aid, reflecting the company’s commitment to combining entertainment with educational value. Additionally, Born is developing another social AI product specifically designed for younger audiences, further emphasizing its mission to create positive and socially engaging digital interactions.
Born’s evolution from its previous identity as Slay, a social media app for teenagers centered around giving and receiving compliments, underscores its consistent focus on fostering positive digital interactions. The transition to developing AI companions aligns with the company’s ongoing mission to make digital experiences more engaging and socially enriching.
As the digital landscape continues to evolve, Born’s innovative approach to AI companionship offers a promising solution to the growing issue of loneliness. By prioritizing shared experiences and real-world connections, the company is setting a new standard for how technology can be leveraged to enhance human relationships.
