OnePlus has officially concluded its five-year collaboration with Swedish camera manufacturer Hasselblad, marking a significant shift in its approach to smartphone photography. This strategic move paves the way for the introduction of the OnePlus DetailMax Engine, an in-house imaging system set to debut with the upcoming OnePlus 15.
A Reflective Conclusion to a Fruitful Partnership
The alliance between OnePlus and Hasselblad commenced in 2021 with the launch of the OnePlus 9 series. This partnership aimed to enhance the color science and image processing capabilities of OnePlus devices, striving to deliver more natural and true-to-life photographs. Over the years, this collaboration has been instrumental in refining the photographic output of OnePlus smartphones, embedding Hasselblad’s renowned aesthetic sensibilities into the brand’s imaging DNA.
In a heartfelt community post, OnePlus co-founder Pete Lau expressed gratitude for the collaboration, stating, To Hasselblad: thank you for your craft, your trust, and for showing us the heights passion and precision can reach. This partnership has delivered on every promise and objective we set, and as we wrap up this chapter, our respect for your craft remains as strong as ever. ([androidheadlines.com](https://www.androidheadlines.com/2025/09/oneplus-15-to-debut-detailmax-imaging-ending-its-hasselblad-era.html?utm_source=openai))
Introducing the OnePlus DetailMax Engine
With the conclusion of the Hasselblad partnership, OnePlus is set to unveil its proprietary imaging system, the OnePlus DetailMax Engine, with the forthcoming OnePlus 15. This new engine is designed to capture images with unparalleled clarity and realism, focusing on preserving natural details without resorting to artificial enhancements.
Lau elaborated on the motivation behind this development, noting that user feedback consistently emphasized a desire for clear and authentic images. He stated, The message was consistent: our users want images that are clear and real. Most don’t care about technical jargon, but they know the first thing they do is pinch to zoom in on their photos. That’s where the camera really gets judged. ([androidauthority.com](https://www.androidauthority.com/oneplus-hasselblad-deal-finished-3595002/?utm_source=openai))
The DetailMax Engine aims to harness the full potential of computational imaging to present scenes as they truly are, without over-beautification or distortion. This approach signifies a departure from creating artificial enhancements, focusing instead on delivering images with unmatched depth and realism.
Anticipated Features of the OnePlus 15
The OnePlus 15 is expected to showcase several significant hardware upgrades alongside the new imaging engine:
– Display: A 6.78-inch flat OLED panel with a 1.5K resolution and a 165Hz refresh rate, promising an ultra-smooth visual experience.
– Performance: Powered by the Snapdragon 8 Elite 2 chipset, ensuring top-tier performance for demanding applications and multitasking.
– Design: A refined design featuring rounded corners, ultra-narrow bezels achieved through LIPO technology, and a new square-shaped camera module.
– Camera System: A triple 50MP camera setup, including a main sensor, an ultra-wide lens, and a 3x periscope zoom lens, all optimized by the DetailMax Engine for superior image quality.
– Additional Features: An ultrasonic fingerprint sensor for enhanced security, an IP68/69 rating for water and dust resistance, and a customizable Plus Key for personalized shortcuts.
These enhancements indicate a comprehensive overhaul from previous models, focusing on performance, battery longevity, and a design that appeals to both gamers and advanced users. ([thedailyjagran.com](https://www.thedailyjagran.com/technology/oneplus-15-leak-firstever-selfdeveloped-image-engine-could-redefine-smartphone-cameras-10264218?utm_source=openai))
Implications for the Future of OnePlus Imaging
The transition to the DetailMax Engine marks a pivotal moment for OnePlus, reflecting a commitment to self-reliance and innovation in imaging technology. By developing an in-house imaging system, OnePlus aims to have greater control over the photographic experience, potentially accelerating updates and fostering a unique visual identity.
While the end of the Hasselblad partnership signifies the conclusion of a significant chapter, it also heralds the beginning of a new era where OnePlus seeks to redefine mobile photography standards through its own technological advancements.
Conclusion
OnePlus’s decision to conclude its partnership with Hasselblad and introduce the DetailMax Engine underscores the company’s dedication to innovation and delivering a superior photographic experience. As the OnePlus 15 prepares for its debut, anticipation builds around how this new imaging system will perform and whether it will set a new benchmark in smartphone photography.
